The place to start if you want a (new) test tool is:
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Attend a tool exhibition
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Invite a vendor to give a demo
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Analyse your needs and requirements
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Find out what your budget would be for the tool
Before selecting a test tool, you must first understand what problems you need it to solve. Analyzing needs and requirements includes identifying what types of testing you do, what features you need, what skills your team has, and what constraints exist. Attending exhibitions, vendor demos, or checking budget are all steps that happen AFTER you know what you need. Buying a tool without analyzing needs leads to shelfware.
Before evaluating or purchasing any test tool, the recommended first step (per standard ISTQB testing principles) is to analyze your organization's actual needs and requirements — what kinds of tests need automating, what environments/technologies must be supported, team skill level, and process maturity. Only once needs are clear does it make sense to look at exhibitions, vendor demos, or budget, because those steps are meaningless without a clear picture of the problem the tool must solve; jumping straight to a demo or budget check risks choosing a tool that doesn't fit the actual testing needs. Attending exhibitions and inviting vendor demos are useful later, during tool selection, not as the starting point, and budget is a constraint to apply after requirements are known.