Multiple choice technology security

Which of the following is appropriate for customer emails regarding a limited time promotional offer?

  1. Request that the user authenticate him/herself by replying to the email with their account credentials.

  2. Personalized greeting line

  3. Providing easy access to the customer's account via a “Click Here” style link

  4. Sending the email from a domain set up specifically for the special offer
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Personalized greetings are appropriate for promotional emails as they build customer relationships without security risks. Asking for credentials via email (A) is a major security red flag - legitimate companies never request authentication via email. 'Click Here' links (C) are phishing risks as they obscure the actual destination. Special-offer domains (D) appear suspicious and may trigger spam filters.

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