Chesterfield Cigarettes' slogan 'A silly millimeter longer' was a play on words emphasizing that their cigarettes were slightly longer than competitors, using humor and the song 'A Little Bit of Luck' melody. This campaign ran in the 1960s. Wills (B) is another cigarette brand. U.S. Army (C) is a military branch. Best Foods/Hellmann's (D) makes mayonnaise.