"The Uncola" was 7 Up's iconic tagline positioning it as the refreshing alternative to traditional cola drinks. This campaign successfully differentiated 7 Up's lemon-lime flavor profile from colas like Coke and Pepsi. Frooti and Slice are mango-based drinks from Parle and PepsiCo respectively, while Mountain Dew is a citrus soda owned by PepsiCo with its own "Do the Dew" campaign.