Ashoka was called 'Chanda Ashoka' (fierce/terrible Ashoka) because of his brutal path to the throne. According to Buddhist and historical traditions, he killed 99 of his 100 brothers to eliminate rivals, beheading Susima and throwing bodies in a well. The Kalinga war came later, as did his conversion to Buddhism and marriage to Devi. 'Chanda' reflects his cruelty before embracing Buddhism.