Tag: dimensions of business environment

Macro-environment refers to the general environment that can affect all the working conditions of the business. The main elements involved in this environment are PESTLE i.e. political, economic, social, technological, legal and environmental. Hence, it is concerned with all of the mentioned elements.

Social factors of PESTLE Analysis
-culture of the society that an organization operates within
-dempgraphic
- age distribution
- population growth rates
- level of education
- distribution of wealth
- social classes, living conditions and lifestyle

External environmental scanning includes scanning of legal environment since legal environment does not depend on the internal activities of the business organization. Legal environment deals with the laws which the government make for the business organizations functioning in an economy.

Environmental scanning includes both internal and external. The complete awareness and understanding of business environment is known as environment scanning. Environment scanning is conducted to find out the influence of different factors and persons on the business transactions. It is done to identify opportunities and threats affecting the business organization.

The imposition of strategy by Government in companies where it has extensive regulation is the most appropriate externally imposed strategy since externally imposed strategy can be defined as strategy which is deliberately imposed on the organization from the elements of the external business environment upon which the organization has no or little control.

Research which is pro-actively carried out for a specific purpose is called primary research. It helps to acquire data to serve the specific purpose. Primary research generally obtains information from the direct sources,

PESTEL stands for
P- Political
E- Economic
S- Social
T- Technological
E- Environmental
L- Legal

1976 was a watershed year in the history of e-mail marketing. By 1976 email had really taken off, and commercial packages began to appear. Within a couple of years, 75% of all ARPANET traffic was email.