Tag: functioning of commercial organisation

Quizzes (4) Questions (52)

Questions Related to functioning of commercial organisation

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

An appropriate strategy to develop market for company is ?

  1. Business unit strategy

  2. Corporate strategy

  3. Efficient replacement strategy

  4. Operational strategy
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Business unit strategy focuses on how to compete in a specific market or industry, making it the most appropriate level for developing a market for a company's products.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

R&D activity is a/an ___________.

  1. Legal factor

  2. Technological factor

  3. Political factor

  4. Economic factor
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

R&D is fundamentally a technological factor, as it involves the development of new products, processes, and scientific advancements.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Which of the following are the influential drivers affecting the growth of outsourcing market?

  1. Rapid growth

  2. Core competencies

  3. Industry changes

  4. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Outsourcing is driven by multiple factors, including the need for rapid growth, the desire to focus on core competencies, and shifts in industry structures.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Choose the correct answers from the following alternatives given
An offer automatically lapes by the death or insanity of the:

  1. offerer even if the offer is accepted in ignorance of the death or insanity of the offerer

  2. offeree if the offeree dies or becomes insane before accepting the offer

  3. offeree if the offeree dies or becomes insane after accepting the offer

  4. none of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Under contract law, an offer lapses if the offeree dies or becomes insane before they have accepted the offer.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

If a company expands the market for its product by advertising the new uses of the product aggressively, then it follows _____________.

  1. Market Penetration

  2. Product Development

  3. Diversification

  4. Market Development
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market development involves taking existing products into new markets or finding new uses for existing products to expand the customer base.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Build, Hold, Harvest and Divest all are the alternative objectives of SBU has been propounded by?

  1. Kotler

  2. James Champy

  3. Peter F. Drucker

  4. Clyton
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The BCG matrix, which includes the strategies of Build, Hold, Harvest, and Divest for Strategic Business Units (SBUs), is widely associated with Bruce Henderson of the Boston Consulting Group, but Philip Kotler popularized these concepts in his marketing management textbooks.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

The advantages of competition rivalry are __________.

  1. Identifying the actual competitors

  2. Assessing competitors objectives, strategies, strengths & weaknesses, and reaction patterns

  3. To root out the competitors

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The factors of competitive rivalry have significant impact on the competitive environment a company operates in because the degree of competitiveness has a direct impact on the potential for profit that a company can express. The advantages of competition rivalry include identifying the actual competitors, assessing competitors objectives, strategies, strengths & weaknesses and reaction patterns and to root out the competition.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Whether the opportunity is identified by using input from consumers, business associates, channel members, or technical people, each opportunity must be carefully____________.

  1. Drafted

  2. Screened

  3. Evaluated

  4. Screened and evaluated
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Business opportunities must undergo a formal process to ensure they are viable. Screening narrows down the list of potential ideas, while evaluation assesses their feasibility and potential profitability.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

_______ is research that has already been conducted for other purposes.

  1. Company research

  2. Secondary research

  3. Industry research

  4. Primary research
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Secondary research refers to data that has already been collected by someone else for a different purpose. Primary research, by contrast, involves collecting new data specifically for the current project.

Multiple choice commercial applications functioning of commercial organisation definition and functions of production department production or works department ideologies/concepts/views of marketing management

Consider the following statements and find out the correct alternatives from the codes given below.
(i) A firm's financial information system is a component of its marketing research system.
(ii) The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
(iii) Survey research is seldom used for studying consumer perception and attitudes.
(iv) The concept of cognitive dissonance is relevant to study consumer's post-purchase behaviour.

  1. All the statement are true

  2. All the statement are false

  3. (i) is false and the rest are true

  4. (ii) and (iv) are true and the rest are false
Reveal answer Fill a bubble to check yourself
D Correct answer