Tag: sales and selling process

Quizzes (8) Questions (35)

Questions Related to sales and selling process

Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

Marketing mix includes _______.

  1. product or services

  2. financing

  3. retailers

  4. consumers
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The marketing mix is traditionally defined by the 4Ps: product, price, place, and promotion. Product or services represent the core offering within this framework.

Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

The marketing mix when applied to international markets must _______.

  1. be standardised throughout the global market

  2. ignore the cultural & environmental variations between the different markets

  3. take into account the cultural and environmental differences between markets

  4. a & b
Reveal answer Fill a bubble to check yourself
A Correct answer
Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

_____________ defines Marketing Mix is the combina-lion of four inputs which constitute the core of a company's marketing system, i.e., the product, the price structure, the promotional activities and the distribution system.

  1. CuIliton

  2. Kotler

  3. William J. Stanton

  4. Howard and Upton
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

William J. Stanton defined marketing mix as the combination of four inputs (product, price structure, promotion, distribution) forming the core of a company's marketing system.

Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

Who has defined Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market"?

  1. CuIliton

  2. Kotler

  3. William J. Stanton

  4. Howard and Upton
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Philip Kotler is the author who defined the marketing mix as the set of marketing tools that a firm uses to pursue its marketing objectives in the target market.

Multiple choice commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

Tobacco companies have been criticized for marketing cigarettes which are said to cause lung cancer. In this example, which element of the marketing mix is considered to be at blame? 

  1. Product

  2. Price

  3. Promotion

  4. Place
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

As tobacco companies have been criticized for manufacturing cigarettes which cause lung cancer, therefore product is that element of market risk which is to be blamed.