Tag: sales and selling process

Questions Related to sales and selling process

Marketing mix includes _______.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. product or services

  2. financing

  3. retailers

  4. consumers

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Correct Option: A

The marketing mix when applied to international markets must _______.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. be standardised throughout the global market

  2. ignore the cultural & environmental variations between the different markets

  3. take into account the cultural and environmental differences between markets

  4. a & b

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Correct Option: A

_____________ defines Marketing Mix is the combina-lion of four inputs which constitute the core of a company's marketing system, i.e., the product, the price structure, the promotional activities and the distribution system.

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. CuIliton

  2. Kotler

  3. William J. Stanton

  4. Howard and Upton

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Correct Option: C

Who has defined Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market"?

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. CuIliton

  2. Kotler

  3. William J. Stanton

  4. Howard and Upton

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Correct Option: B

Tobacco companies have been criticized for marketing cigarettes which are said to cause lung cancer. In this example, which element of the marketing mix is considered to be at blame? 

commercial applications sales and selling process distinction between marketing and sales meaning, elements and factors influencing marketing mix evolution of marketing

  1. Product

  2. Price

  3. Promotion

  4. Place

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Correct Option: A
Explanation:

As tobacco companies have been criticized for manufacturing cigarettes which cause lung cancer, therefore product is that element of market risk which is to be blamed.