Tag: organisation of commerce and management

Questions Related to organisation of commerce and management

The retailer is also known as   ______.

  1. distributor

  2. agent

  3. trader

  4. dealer


Correct Option: D

Find the odd one out.

  1. Hawker and Pedlars

  2. Market traders

  3. Street traders

  4. Multiple shops


Correct Option: D

Who occupies a predominant position in the channels of distribution?

  1. Agent middlemen

  2. Brokers

  3. Commission men

  4. Wholesalers


Correct Option: D

Channels operate with manufacturers on the one hand and customers on the other. Which of the functions of channels of distribution is being highlighted?

  1. Negotiation

  2. Product Promotion

  3. Assorting

  4. Sorting


Correct Option: A

The fourth important element of marketing mix is the physical distribution of products and services.

  1. True

  2. False


Correct Option: A

The primary function of a distribution channel is to bridge the gap between production and consumption.

  1. True

  2. False


Correct Option: A

Intensive distribution methods are usually adopted in the case of ______.

  1. luxury goods

  2. convenience goods

  3. inferior goods

  4. none of the above


Correct Option: B

The departmental store is considered to be of _______.

  1. Greek origin

  2. French origin

  3. Latin origin

  4. American origin


Correct Option: B

A recent tendency in the channel of distribution is called:

  1. Consignment selling

  2. Exclusive distribution

  3. Franchise selling

  4. Symbiotic marketing


Correct Option: D

Which of the following is/are the function(s) of distribution channels?

  1. Fixing prices

  2. Communication of decisions

  3. Promotional activities

  4. Both (B) & (C)


Correct Option: D
Explanation:

A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end user.  Distribution channel includes distributors, wholesalers, retailers and also internet. Distribution channel helps the company with communicating the company decisions to consumers and also communicating the best offer provided by the company. Distribution channel promotes the company's product by persuading consumers to buy the product.