Tag: organisation of commerce and management

Quizzes (188) Questions (1057)

Questions Related to organisation of commerce and management

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Find the odd one out.

  1. Hawker and Pedlars

  2. Market traders

  3. Street traders

  4. Multiple shops
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Hawkers, pedlars, market traders, and street traders are all forms of itinerant (mobile) retailers. Multiple shops (chain stores) are fixed-location retail establishments, making them the odd one out.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Who occupies a predominant position in the channels of distribution?

  1. Agent middlemen

  2. Brokers

  3. Commission men

  4. Wholesalers
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Wholesalers occupy a central and predominant position in the distribution channel as they bridge the gap between manufacturers and retailers by buying in bulk and breaking bulk.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Channels operate with manufacturers on the one hand and customers on the other. Which of the functions of channels of distribution is being highlighted?

  1. Negotiation

  2. Product Promotion

  3. Assorting

  4. Sorting
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Negotiation involves reaching an agreement on price and other terms of transfer of ownership between the manufacturer and the customer through the channel members.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

The primary function of a distribution channel is to bridge the gap between production and consumption.

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Distribution channels exist to move products from the point of production to the point of consumption, effectively bridging the spatial and temporal gap between producers and users.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Intensive distribution methods are usually adopted in the case of ______.

  1. luxury goods

  2. convenience goods

  3. inferior goods

  4. none of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Intensive distribution aims to stock products in as many outlets as possible. This is typical for convenience goods, which consumers expect to find easily without much effort.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

A recent tendency in the channel of distribution is called:

  1. Consignment selling

  2. Exclusive distribution

  3. Franchise selling

  4. Symbiotic marketing
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Symbiotic marketing is a modern trend where two or more independent companies pool their resources or programs to exploit a marketing opportunity.

Multiple choice organisation of commerce and management channels of distribution elements of marketing mix middlemen physical distribution and channels

Which of the following is/are the function(s) of distribution channels?

  1. Fixing prices

  2. Communication of decisions

  3. Promotional activities

  4. Both (B) & (C)
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end user.  Distribution channel includes distributors, wholesalers, retailers and also internet. Distribution channel helps the company with communicating the company decisions to consumers and also communicating the best offer provided by the company. Distribution channel promotes the company's product by persuading consumers to buy the product.