Tag: middlemen 2 - retailer

Questions Related to middlemen 2 - retailer

Services which retailer provide to manufacturers and wholesalers are ______________.

  1. enabling large scale operations

  2. collecting market information

  3. promotion

  4. all of the above


Correct Option: D

General stores are most commonly found in a local market and residential areas.

  1. True

  2. False


Correct Option: A
Explanation:

A general merchant store (also known as general merchandise store, general dealer or village shop) is a rural or small town store that carries a general line of merchandise.General goods are basic items, usually needed for everyday survival, including basic drinks, food, and some basic profession or trade skill tools. Vendors for these items can be found in just about every major city or village.

_______ are the small retailers who are commonly found at places where huge floating population gathers.

  1. Street traders

  2. Peddlers and hawkers

  3. Market traders

  4. Cheap jacks


Correct Option: A
Explanation:

Street trading is defined as the selling or offering for sale of any article in thestreet. Traders who use the public highway to sell goods or services must have astreet trading licence to carry out trade from a designated site/pitch and display of goods in front of a shop.

Through the service of ________ retailers make the products available to the final consumers, who may be scattered over a large geographic area.

  1. distribution of goods

  2. promotion

  3. collecting market information

  4. enabling large-scale operations


Correct Option: A
Explanation:

Distribution is the process of making a product or service available for the consumer or business user that needs it. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries.

n a mixed economy both market forces and government decisions determine which goods and services are produced and how they are distributed.In a command economy, also known as a planned economy, the government largely determines what is produced and in what amounts.

Retailers help manufacturers to advertise their products and offer short-term incentives in the form of coupons, free gifts, sales contests. This service is identified as _________.

  1. Help in distribution of goods

  2. Help in promotion

  3. Collecting market information

  4. Enabling large-scale operations


Correct Option: B
Explanation:

Promotion is a type of communication between the buyer and the seller. The seller tries to persuade the buyer to purchase their goods or services through promotions. It helps in making the people aware of a product, service or a company. It also helps to improve the public image of a company. Promotion is the element in an organization's marketing mix that serves to inform, persuade and remind the market of the organization or its products.

Using internet, identify the ways to sell products.

  1. Build a fully responsive website to place the products, as well as to enable customers to order these products.

  2. Buy ad space on social media.

  3. Create a customer loyalty email list to email offering exclusive sales or information on upcoming products.

  4. Any of the above


Correct Option: D
Explanation:
Selling Techniques -
  • Challenging the Status Quo. Most salespeople see the sales process as a linear process. 
  • Finding Your Value Wedge. 
  • Telling Stories with Contrast. 
  • Making the Customer the Hero. 
  • Using 3D Props.
  • Selling Benefits. 
  • Competing in a Bake-Off. 
  • Marketing to Personas.

The Latest entrants in the field of retailing is what?

  1. Super markets

  2. Hyper-markets

  3. Cooperative retailing

  4. Instalment selling


Correct Option: B

The word "retailer" is originated from ______.

  1. german

  2. french

  3. greek

  4. italy


Correct Option: B
Explanation:

The word "retailer" is originated from the french word 'Tailer' which meant to cut off or divided that gave the concept of selling in small units. 

Which type of traders mainly deals with the agricultural products?

  1. Itinerant Retailers

  2. Fixed shop retailers

  3. Small-size retail shop

  4. Large scale retailing institutions


Correct Option: A

A concept in retailing that helps explain the emergence of new retailers is called the __________ hypothesis.

  1. product life cycle

  2. service assortment

  3. retail life cycle

  4. wheel-of-retailing


Correct Option: D