Technology Brands and Products

IBM's nickname (Big Blue) is a phrase that may have been originally suggested by IBM's army of uniformly dressed salesmen.

Apple Inc. is an American multinational corporation headquartered in Cupertino, California that designs, develops and sells consumer electronics, computer software, online services, and personal computers. Its best known hardware products are the Mac line of computers, the iPod media player, the iPhone smart phone, and the iPad tablet computer. It is the company which introduced the personal computer.

Apple

Samsung used the tagline 'Everyone's invited' for its promotional campaigns, particularly for consumer electronics and mobile phones. This slogan emphasizes inclusivity and accessibility of Samsung products to all consumer segments.

Motorola ran a campaign with the tagline 'What is your motto' as part of its marketing strategy for mobile phones and communication devices. The campaign was designed to engage consumers by asking about their personal mottos and connecting them with Motorola's brand philosophy.

Wipro's corporate tagline 'Applying thought' reflects their positioning as a technology solutions company that applies intellectual rigor to business problems. The tagline emphasizes Wipro's approach of combining technology expertise with strategic thinking.

Aiwa, which was a Sony subsidiary specializing in audio equipment, used the tagline 'Expanding possibilities' to position their brand as offering innovative and accessible audio solutions. The tagline emphasized their focus on bringing advanced technology to consumers.

Samsung's tagline 'Rules your senses rules your world' reflects their brand positioning across consumer electronics categories. The tagline emphasizes Samsung's comprehensive approach to dominating the consumer's sensory experience through their products, from phones to TVs to appliances.

Motorola used the tagline 'Mobile business' to position themselves in the mobile phone market, emphasizing their leadership in business communication solutions. Motorola was a pioneer in mobile telecommunications and this tagline reflected their focus on enterprise and business users of mobile technology.

Sansui, a Japanese consumer electronics brand specializing in audio equipment, used the tagline 'Better than the best' to position their products as superior to competitors. This type of comparative advertising was common in the consumer electronics industry during Sansui's peak market presence.

Correct option is (1).

Xerox developed the computer mouse at their Palo Alto Research Center (PARC) in the 1970s, building on earlier work by Douglas Engelbart. The mouse became a key component of the Xerox Alto computer and later influenced the Apple Lisa and Macintosh.