General Awareness ยท Computer Knowledge
Technology Brands and Products
2,498 Questions
Technology brands and products cover consumer electronics, software history, and the ownership of popular applications. Questions often focus on smart devices, corporate taglines, and major industry acquisitions. This material helps candidates preparing for banking and SSC general awareness sections.
IT company taglinesSmart devicesSoftware historyMobile phonesSearch engines
Technology Brands and Products Questions
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Videocon
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Phillips
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Sony
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Blackberry
B
Correct answer
Explanation
'Sense and Simplicity' is Philips' well-known brand slogan emphasizing their commitment to user-friendly technology. Videocon, Sony, and BlackBerry have different brand positioning and slogans. Corporate taglines are standard GK material.
A
Correct answer
Explanation
Lenovo used 'We are building a new technology Company' during its transformation phase after acquiring IBM's PC division. Dell, Compaq, and HP (not listed) were established PC companies, not positioning themselves as 'new' technology companies. This reflects Lenovo's rebranding strategy.
C
Correct answer
Explanation
'Like. No. Other.' is Sony's premium positioning slogan emphasizing unique quality and innovation. LG, Nokia, and Samsung use different brand messaging (LG's 'Life's Good', Nokia's 'Connecting People', Samsung's 'Do what you can't'). Slogan recognition is common in competitive exams.
C
Correct answer
Explanation
Avis used the 'We Try Harder' slogan to emphasize their commitment to customer service as the #2 rental car company. This campaign acknowledged their second-place status to Hertz while promising superior effort. Phillips is an electronics company, Adobe makes software, and BPCL is an Indian petroleum corporation.
B
Correct answer
Explanation
Be Fearless is Symantec's corporate tagline emphasizing cyber security confidence and protection. Sony uses make.believe, Adobe uses Change the world, and HSBC uses The world's local bank.
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Business Today
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Samsung
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American Express
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Digit
C
Correct answer
Explanation
Don't Leave Home Without it is American Express's iconic tagline, emphasizing the card's necessity for travelers and consumers. Business Today is a magazine, Samsung uses different taglines, and Digit is a tech publication.
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British Airways
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Nokia
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DHL
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MakeMyTrip
C
Correct answer
Explanation
We Move the World is DHL's tagline highlighting their global logistics network and worldwide shipping capabilities. British Airways uses different slogans, Nokia uses Connecting People, and MakeMyTrip focuses on travel booking.
D
Correct answer
Explanation
Get the Feeling is Toyota's tagline emphasizing emotional connection and driving experience. LG uses Life's Good, Intex uses various taglines, and Dell uses different slogans.
C
Correct answer
Explanation
It's everywhere you want to be is VISA's tagline highlighting global card acceptance and ubiquity. Sony uses make.believe, Air India uses different slogans, and SAP is enterprise software with different branding.
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Apple
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GVK
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IBM
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Virgin Mobile
A
Correct answer
Explanation
Apple's famous 'Think Different' campaign was launched in 1997 and became one of the most iconic taglines in advertising history. The campaign celebrated innovative thinkers and creators. IBM's tagline is 'Think', while Virgin Mobile uses different branding.
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Accenture
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Wipro
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Infosys
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Syntel
D
Correct answer
Explanation
The tagline 'Consider IT Done' belongs to Syntel (now part of LTIMindtree after acquisition), an IT services company. The slogan cleverly plays on the dual meaning of 'IT' - both as Information Technology and as 'it' in the phrase 'consider it done' - suggesting the company can complete technology tasks reliably.
A
Correct answer
Explanation
Haier uses 'Inspired Living' as its brand tagline to position itself as a lifestyle-enabling electronics and appliances brand focused on enhancing daily life through innovation.
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Accenture
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Wipro
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Infosys
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Syntel
A
Correct answer
Explanation
Accenture uses 'High Performance, Delivered' as their tagline to emphasize their focus on delivering measurable business outcomes and high-performance solutions to clients globally.
B
Correct answer
Explanation
Philips used 'Let's Make Things Better' as their global brand promise for many years, emphasizing innovation and improvement in daily life through technology, healthcare, and lighting solutions.
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Nokia Siemens
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Cisco Systems
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HP
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Microsoft
B
Correct answer
Explanation
Cisco Systems used the tagline 'Empowering the Internet Generation' to position itself as a leader in networking and internet infrastructure during the dot-com era. The other companies had different brand positioning - Nokia focused on connectivity, HP on innovation, Microsoft on empowering people through software.