Reading Comprehension

Advertising agencies are fast becoming partners to their clients.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

You have to go to many agencies to get 360 degrees marketing solutions.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

BTL has more tangibility.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Community marketing creates a buzz around the product or service.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Copying the market leader is a sure shot at success.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

BTL marketing is same as mass marketing.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Co-opetition is same as competition.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Which is/are the new age marketing techniques?

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

What is meant by the word gambit in paragraph 3?

Directions: Read the following passage and answer the question that follows.

Google is placed precarious and risky state as it depends 99% on search advertising for its revenue. Slowly and surely Google is going to loose its dominant position as China, Europe and India will have there own companies which well understand the local geography  and are surely likely to succeed to at least some degree in reducing the clout of Google. Google has added tens of new applications through Google Labs, but all of them turn out to be just incremental and no blockbuster product has been introduced which could turn the Industry Dynamics towards it.

Google is towards open sourcing, I think the opposite could help them; by going after revenues. For instance, they could enter the OS and Desk Top applications market by offering a full fledged Desk Top version of MS Office and charge 20% less than Microsoft. They already have a Cloud Version of Office software and they could convert the Design to a Desk Top version in about a month.

This gambit could create an additional source of income for Google and could seriously challenge the position of Microsoft.

Google scores low on innovation index.

Directions: Read the following passage and answer the question that follows.

Google is placed precarious and risky state as it depends 99% on search advertising for its revenue. Slowly and surely Google is going to loose its dominant position as China, Europe and India will have there own companies which well understand the local geography  and are surely likely to succeed to at least some degree in reducing the clout of Google. Google has added tens of new applications through Google Labs, but all of them turn out to be just incremental and no blockbuster product has been introduced which could turn the Industry Dynamics towards it.

Google is towards open sourcing, I think the opposite could help them; by going after revenues. For instance, they could enter the OS and Desk Top applications market by offering a full fledged Desk Top version of MS Office and charge 20% less than Microsoft. They already have a Cloud Version of Office software and they could convert the Design to a Desk Top version in about a month.

This gambit could create an additional source of income for Google and could seriously challenge the position of Microsoft.

Google is into cloud computing.

Directions: Read the following passage and answer the question that follows.

Google is placed precarious and risky state as it depends 99% on search advertising for its revenue. Slowly and surely Google is going to loose its dominant position as China, Europe and India will have there own companies which well understand the local geography  and are surely likely to succeed to at least some degree in reducing the clout of Google. Google has added tens of new applications through Google Labs, but all of them turn out to be just incremental and no blockbuster product has been introduced which could turn the Industry Dynamics towards it.

Google is towards open sourcing, I think the opposite could help them; by going after revenues. For instance, they could enter the OS and Desk Top applications market by offering a full fledged Desk Top version of MS Office and charge 20% less than Microsoft. They already have a Cloud Version of Office software and they could convert the Design to a Desk Top version in about a month.

This gambit could create an additional source of income for Google and could seriously challenge the position of Microsoft.

Indian customers are very environment sensitive.

Directions: Read the following passage and answer the question that follows.

Google is placed precarious and risky state as it depends 99% on search advertising for its revenue. Slowly and surely Google is going to loose its dominant position as China, Europe and India will have there own companies which well understand the local geography  and are surely likely to succeed to at least some degree in reducing the clout of Google. Google has added tens of new applications through Google Labs, but all of them turn out to be just incremental and no blockbuster product has been introduced which could turn the Industry Dynamics towards it.

Google is towards open sourcing, I think the opposite could help them; by going after revenues. For instance, they could enter the OS and Desk Top applications market by offering a full fledged Desk Top version of MS Office and charge 20% less than Microsoft. They already have a Cloud Version of Office software and they could convert the Design to a Desk Top version in about a month.

This gambit could create an additional source of income for Google and could seriously challenge the position of Microsoft.

Google search is the ultimate in search experience.

Directions: Read the following passage and answer the question that follows.

Google is placed precarious and risky state as it depends 99% on search advertising for its revenue. Slowly and surely Google is going to loose its dominant position as China, Europe and India will have there own companies which well understand the local geography  and are surely likely to succeed to at least some degree in reducing the clout of Google. Google has added tens of new applications through Google Labs, but all of them turn out to be just incremental and no blockbuster product has been introduced which could turn the Industry Dynamics towards it.

Google is towards open sourcing, I think the opposite could help them; by going after revenues. For instance, they could enter the OS and Desk Top applications market by offering a full fledged Desk Top version of MS Office and charge 20% less than Microsoft. They already have a Cloud Version of Office software and they could convert the Design to a Desk Top version in about a month.

This gambit could create an additional source of income for Google and could seriously challenge the position of Microsoft.

The main source of Google`s income is

Directions: Read the following passage and answer the question that follows.

Google is placed precarious and risky state as it depends 99% on search advertising for its revenue. Slowly and surely Google is going to loose its dominant position as China, Europe and India will have there own companies which well understand the local geography  and are surely likely to succeed to at least some degree in reducing the clout of Google. Google has added tens of new applications through Google Labs, but all of them turn out to be just incremental and no blockbuster product has been introduced which could turn the Industry Dynamics towards it.

Google is towards open sourcing, I think the opposite could help them; by going after revenues. For instance, they could enter the OS and Desk Top applications market by offering a full fledged Desk Top version of MS Office and charge 20% less than Microsoft. They already have a Cloud Version of Office software and they could convert the Design to a Desk Top version in about a month.

This gambit could create an additional source of income for Google and could seriously challenge the position of Microsoft.

What should Google do to de risk itself?

Directions: Read the following passage and answer the question that follows.

Google is placed precarious and risky state as it depends 99% on search advertising for its revenue. Slowly and surely Google is going to loose its dominant position as China, Europe and India will have there own companies which well understand the local geography  and are surely likely to succeed to at least some degree in reducing the clout of Google. Google has added tens of new applications through Google Labs, but all of them turn out to be just incremental and no blockbuster product has been introduced which could turn the Industry Dynamics towards it.

Google is towards open sourcing, I think the opposite could help them; by going after revenues. For instance, they could enter the OS and Desk Top applications market by offering a full fledged Desk Top version of MS Office and charge 20% less than Microsoft. They already have a Cloud Version of Office software and they could convert the Design to a Desk Top version in about a month.

This gambit could create an additional source of income for Google and could seriously challenge the position of Microsoft.