English Language

English Reading Comprehension

2,692 Questions

English reading comprehension questions assess the ability to understand, analyze, and interpret written passages. Formats include paragraph rearrangement, cloze tests, and fact finding from text. Regular practice is essential for scoring well in the English sections of banking, SSC, and railway exams.

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English Reading Comprehension Questions

Multiple choice
  1. Juliette Low, a deaf woman, used determination and persistence to spread Girl Scout troops all over the world.

  2. Juliette Low, a deaf woman, was very bumptious and always got what she wanted.

  3. Juliette Low, a deaf woman, traveled to many different places in her life time but ended up back in Savannah.

  4. Without Juliette, the Girl Scouts would still only be a British phenomenon.

  5. Despite being deaf and dumb, Juliette Low played an important role in the Girl Guides movement.

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

 The main idea of the story is that Juliette's determination made Girls Scout troops possible. The correct answer is therefore (1).

Multiple choice
  1. The second sentence provides additional evidence for the premise mentioned in the first sentence.

  2. The first sentence is a conclusion while the second supports the given conclusion.

  3. The first sentence elucidates the original tenets of the Knights of Columbus and the second sentence highlights how they have been corrupted.

  4. The first sentence highlights the values of the Order, and the second sentence points towards the successful perpetuation of the same.

  5. The first sentence provides additional evidence for the conclusion drawn in the second paragraph.

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

(1) Correct; the sentence talks of Kael as a film critic, and how she presided over movies. An analogy with a gymnastic coach is made, and 'excoriating' correctly conveys how a coach would react to a flub (mistake). (2) Incorrect; humoring would mean tolerating good naturedly. However, since Kael is a film critic, it would be in the nature of her job to criticize bad movies. (3) Incorrect; the option is idiomatically incorrect. Also, jesting about flubs would go against the responsibility of a film critic. (4) Incorrect; the analogy with the gymnastic coach talks of three reactions; directing, applauding, and reacting to a flub. It would be hard to improve one's wards by ignoring their mistakes. (5) Correct; the sentence talks of Kael as a film critic, and how she presided over movies. An analogy with a gymnastic coach is made, and 'berating' correctly conveys how a coach would react to a flub (mistake). (6) Incorrect; the analogy with the gymnastic coach talks of three reactions; directing, applauding, and reacting to a flub. It would be hard to improve one's wards by overlooking their mistakes.

Multiple choice
  1. The second sentence provides additional evidence for the premise mentioned in the first sentence.

  2. The first sentence is a conclusion while the second supports the given conclusion.

  3. The first sentence elucidates the original tenets of the Knights of Columbus and the second sentence highlights how they have been corrupted.

  4. The first sentence highlights the values of the Order, and the second sentence points towards the successful perpetuation of the same.

  5. The first sentence provides additional evidence for the conclusion drawn in the second paragraph.

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

(1) Incorrect; the clue lies in 'Levin goes out scything'. A scythe is used to cut harvest, and hence, the word has to be connected to farming. (2) Correct; the clue lies in 'Levin goes out scything'. A scythe is used to cut harvest, and hence, the word has to be connected to farming. 'Earthy' correctly connects Levin's redemption to scything. (3) Correct; the clue lies in 'Levin goes out scything'. A scythe is used to cut harvest, and hence, the word has to be connected to farming. 'Earthy' correctly connects Levin's redemption to scything. (4) Incorrect; there can be many ways of earning a true redemption but the sentence requires a redemption that is connected to scything. (5) Incorrect; there can be many ways of earning a virtuous redemption but the sentence requires a redemption that is connected to scything. (6) Incorrect; the emphasis is on villages and scything crops. The option has to have relevance to the overall structure of the sentence.

Multiple choice

For the following question, consider each of the choices separately and select all that apply.

Which of the following are true as per the passage?

Directions: Answer the given question based on the following passage:

In the eighteenth century, the relationship between a writer and his publisher could hardly be called a monochromatic one. The two were dependent upon each other for not only for their livelihood, but also for survival, almost in the most literal manner. Charles Baudelaire, whose poem- Les Fleur du Mal (Flowers of Evil) was banned in France because of its references to drugs, sex, and satan, is just one of the examples of how the lives of two were interconnected to an almost masochistic level. He and his publisher were both successfully prosecuted for printing a poem that allegedly offended public sentiments. Queen Mab, a controversial poem by Percy Shelley, which promoted the idea of a utopian world, un-marred by violent and bloody revolutions like the French Revolution, was deemed illegal in England. Though un-printed, the poem became the cause of the imprisonment of both Percy and William Clark, in whose bookstore a few of the copies of the poem were stored. Although the poem was meant for private circulation only, just the fact that the poem was stolen, pirated, and sold in the market by an unscrupulous shopkeeper, was enough to put both the men behind bars.
Today, the poet and the publisher are a part of a bigger system, small cogs in a big machine. Though persecution of a poet or a writer for ‘felt’ blasphemy is not unheard of- a fatwa issued by Ayatollah Khomeini against Salman Rushdie for sacrilege is a prime example- the very fact that they are both a part of a system that runs on money gives them certain immunity at the cost of taking away some of the liberty they enjoyed. As long as they need the money, they would stay close at heels, seemingly nipping at them, but not quite.

 

  1. Poetry, to a large extent, remains full of brimstone and fire.

  2. Pursuit of idealism can end up in courting trouble.

  3. Though rarely prosecuted, poets and writers can be hounded even today.

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

(1) Incorrect; the passage concludes with a reference to the reduced combativeness of poets as they are also now firmly a part of a system that moves on money. (2) Correct; the advocacy of a utopian world by Percy Shelley lead to his and William Clark's prosecution. (3) Correct; the example of Salman Rushdie proves the point.

Multiple choice

The author's period of origination and existence is easily decipherable from the passage.

Directions: Answer the question based on the following passage.

Those of us who grew up in the fifties believed in the permanency of our American-history textbooks. To us as children, those texts were the truth; of things: they were American history. It was not just that we read them before we understood that not everything that is printed is the truth, or the whole truth. It was that they, much more than other books, had the demeanor and tracings of authority. They were weighty volumes. They spoke in measured cadences: imperturbable, humorless, and as distant as Chinese emperors. Our teachers treated them with respect, and we paid them abject homage by memorising a chapter a week. But now the textbook histories have changed, some of them to such an extent that an adult would find them unrecognisable.

One current junior-high-school American history begins with a story about a Negro cowboy called George McJunkin. It appears that when McJunkin was riding down a lonely trail in New Mexico one cold spring morning in 1925 he discovered a mound containing bones and stone implements, which scientists later proved belonged to an Indian civilisation ten thousand year old. The book goes on to say that scientists now believe there were people in the Americas at least twenty thousand years ago. It discusses the Aztec, Mayan and Incan civilisations and the meaning of the word "culture" before introducing the European explorers.

Another history text - this one for the fifth grade - begins with the story of how Henry B. Gonzalez, who is a member of Congress from Texas, learned about his own nationality. When he was ten years old, his teacher told him he was an American because he was born in the United States. His grandmother, however, said, "The cat was born in the oven. Does that make him bread?" After reporting that Mr. Gonzalez eventually went to college and law school, the book explains that "the melting pot idea hasn't worked out as some thought it would, and that now "some people say that the people of the United States are more like a salad bowl than a melting pot".

Poor Columbus! He is a minor character now, a walk-on in the middle of American history. Even those books that have not replaced his picture with a Mayan temple or an Iroquois mask do not credit him with discovering America- even for the Europeans. The Vikings, they say, preceded him to the New World, and after that the Europeans, having lost or forgotten their maps, simply neglected to cross the ocean again for five hundred years. Columbus is far from being the only personage to have suffered from time and revision. Captain John Smith, Daniel Boone, and Wild Bill Hickok - the great self-promoters of American history-have all but disappeared, taking with them a good deal of the romance of the American frontier. General Custer has given way to Chief Crazy Horse; General Eisenhower no longer liberates Europe single-handed: and, indeed, most generals, even to Washington, and Lee, have faded away, as old soldiers do, giving place to social reformers such as William Lloyd Garrison and Jacob Riis. A number of black Americans have risen to prominence: not only George Washington Carver but Frederick Douglass and Martin Luther King, Jr., W. E. B. Du Bois now invariably accompany Booker T. Washington. In addition, there is a mystery man called Crispus Attucks, a fugitive slave about whom nothing seems to be known for certain except that he was a victim of the Boston Massacre and thus became one of the first casualties of the American Revolution. Thaddeus Stevens had been reconstructed - his character changed, as it were, from black to white, from cruel and vindictive to persistent and sincere. As for Teddy Roosevelt, he now champions the issue of conservation instead of charging up San Juan Hill. No single President really stands out as a hero, but all Presidents - except certain unmentionables in the second half of the nineteenth century- seem to have done as well as could be expected, given difficult circumstances.

Of course, when one thinks about it, it is hardly surprising that modem scholarship and modern perspectives have found their way into children's books. Yet the changes remain shocking. Those who in the sixties complained of the bland optimism, the chauvinism, and the materialism of their old civics texts did so in the belief that, for all their protests, the texts would never change. The thought must have had something reassuring about it. For that generation never notices when its complaints began to take effect and the songs about radioactive rainfall and houses made of ticky-tacky began to appear in the text books/But this is what happened.

The history texts now hint at a certain level of unpleasantness in American history. Several books, for instance, tell the story of Ishi, the last "wild" Indian in the continental United States, who, captured in 1911 after the massacre of his tribe, spent the final four and half years of his life in the University of California's museum of anthropology, in San Francisco. At least three books show the same stunning picture of the breaker boys, the child coal miners of Pennsylvania- ancient children with deformed bodies and blackened faces who stare stupidly out from the entrance to a mine. One book quotes a soldier on the use of torture in the American campaign to pacify the Philippines at the beginning of the century. A number of books say that during the American Revolution the patriots tarred and feathered those who did not support them, and drove many of the loyalists from the country. Almost all the present-day history books note that the United States-interned Japanese-Americans in detention camps during the Second World War.

Ideologically speaking, the histories of the fifties were implacable, seamless. Inside their covers, America was perfect: the greatest nation in the world, and the embodiment of democracy, freedom, and technological progress. For them, the country never changed in any important way: its values audits political institutions remained constant from the time of the American Revolution. To my generation - the children of the fifties - these texts appeared permanent just because they were so self-contained. Their orthodoxy, it seemed, left no hand-holds for attack, no lodging for decay. Who, after all, would dispute the wonders of technology or the superiority of the English colonists over the Spanish? Who would find fault with the pastorals of the West or the Old South? Who would question the anti-Communist crusade? There was, it seemed, no point in comparing these visions with reality, since they were the public truth and were thus quite irrelevant to what existed and to what anyone privately believed. They were- or so it seemed - the permanent expression of mass culture in America.

But now the texts have changed, and with them the country that American children are growing up into. The society that was once uniform is now a patchwork of rich and poor, old and young, men and women, blacks, whites, Hispanics, and Indians. The system that ran so smoothly by means of the Constitution under the guidance of benevolent conductor. President is now a rattletrap affair. The past is no highway to the present; it is a collection of issues and events that do not fit together and that lead in no single direction. The word "progress" has been replaced by the word "change". Children, the modern texts insist, should learn history so that they can adapt to the rapid changes taking place around them. History is proceeding in spite of us. The present, which was once portrayed in the concluding chapters as a peaceful haven of scientific advances and Presidential inaugurations, is now a tangle of problems: race problems, urban problems, foreign-policy problems, problems of pollution, poverty, energy depletion, youthful rebellion, assassination, and drugs. Some books illustrate these problems dramatically. One, for instance, contains a picture of a doll half buried in a mass of untreated sewage: the caption reads, "Are we in danger of being overwhelmed by the products of our society and wastage created by their production?". Would you agree with this photographer's interpretation? Two books show the same picture of an old black woman sitting in a straight chair in a dingy room, her hands folded in graceful resignation: the surrounding text discusses the problems faced by the urban poor and by the aged who depend on Social Security. Other books present current problems less starkly. One of the texts concludes sagely: Such passages have a familiar ring. Amid all the problems, the deus ex machina of science still dodders around in the gloaming of pious hope.

Even more surprising than the emergence of problems is the discovery that the great unity of the text has broken. Whereas in the fifties all texts represented the same political view, current texts follow no pattern of orthodoxy. Some books, for instance, portray civil-rights legislation as a series of actions taken by a wise paternal government; others convey some suggestion of the social upheaval involved and make mention of such people as Stokely Carmichael and Malcolm X. In some books, the Cold War has ended; in others, it continues with Communism threatening the free nations of the earth.

 

  1. True

  2. False

  3. Indeterminate

  4. None

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Correct answer is (1).

It is easily evident from following line of seventh paragraph ''To my generation the children of the fifties''.

Multiple choice

That repartee is best which leaves the addressee _________.

Directions: Answer the given question based on the following passage.

I have used the word artless in my title for good reason, for if there be even a suggestion of premeditation about a repartee, it ceases to be what it is meant for – its power is gone. It is true that repartee has been diagnosed, analyzed and defined in many ways from early times down to our own day; but, instead of wearying my readers with the results of such investigations, I prefer to state briefly that in my opinion a good repartee is the saying of something on the spur of the moment which, by the unanimous consent of its hearers, leaves the person replied to, practically destitute of further speech by way of defense.

We are told by some authorities that a repartee should be courteous in form, though severe in substance, and difficult either to mistake or to resent. It is undoubtedly so in its most polished guise –where it takes on a high form of wit and leaves no ranking sting behind – but in as much as some of the best repartees ever delivered are not of that highly polished order, crammed though they may be with cleverness, I do not see that they should be altogether excluded in treating of the subject. I agree rather with the Irishmen who defined repartee as an insult with its dress– suit on, because, like the quick and well directed knock out blow of a champion of the prize ring, it cannot be dissociated altogether from brutality. A collection of smart replies which conformed too closely to the more polite and diplomatic standard might possess the elements of instruction, but would certainly be lacking in more amusing qualities.

No one is altogether immune from a witty reply: kings and others of exalted birth or high official standing, down to the man in the street, they all have had their turn, but the humorist is, of course, treading on rather dangerous ground when he knowingly takes too great a liberty with those of the highest rank, and when dealing with such the repartee has to be wrapped up with more than ordinary care if trouble is to be avoided.

  1. insulted

  2. humbled

  3. incapable of further speech

  4. flabbergasted

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Correct answer is (4).

(1) and (2) are incorrect because the author has plainly described the trait of best repartee and they do not confirm to author' s view. (3) & (4) although both represent the correct answer to this question but it is (4) which is more suited in this case. The word 'flabbergasted' is the condition in which the opponent should be left in as a result of repartee. According to the author, it deemed to be the best answer.

Multiple choice

The essential quality of repartee, according to the author, is _______.

Directions: Answer the given question based on the following passage.

I have used the word artless in my title for good reason, for if there be even a suggestion of premeditation about a repartee, it ceases to be what it is meant for – its power is gone. It is true that repartee has been diagnosed, analyzed and defined in many ways from early times down to our own day; but, instead of wearying my readers with the results of such investigations, I prefer to state briefly that in my opinion a good repartee is the saying of something on the spur of the moment which, by the unanimous consent of its hearers, leaves the person replied to, practically destitute of further speech by way of defense.

We are told by some authorities that a repartee should be courteous in form, though severe in substance, and difficult either to mistake or to resent. It is undoubtedly so in its most polished guise –where it takes on a high form of wit and leaves no ranking sting behind – but in as much as some of the best repartees ever delivered are not of that highly polished order, crammed though they may be with cleverness, I do not see that they should be altogether excluded in treating of the subject. I agree rather with the Irishmen who defined repartee as an insult with its dress– suit on, because, like the quick and well directed knock out blow of a champion of the prize ring, it cannot be dissociated altogether from brutality. A collection of smart replies which conformed too closely to the more polite and diplomatic standard might possess the elements of instruction, but would certainly be lacking in more amusing qualities.

No one is altogether immune from a witty reply: kings and others of exalted birth or high official standing, down to the man in the street, they all have had their turn, but the humorist is, of course, treading on rather dangerous ground when he knowingly takes too great a liberty with those of the highest rank, and when dealing with such the repartee has to be wrapped up with more than ordinary care if trouble is to be avoided.

  1. crudeness

  2. spontaneity

  3. simplicity

  4. abruptness

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Correct answer is (2)

In the very first line of passage, the author clearly opines that if there is some premeditation about the choice of words for repartee, it loses its power and charm. Thus, 'spontaneity' is essential for repartee.

Multiple choice

The humorist aiming his repartee at rank and might has to be careful because _________.

Directions: Answer the given question based on the following passage.

I have used the word artless in my title for good reason, for if there be even a suggestion of premeditation about a repartee, it ceases to be what it is meant for – its power is gone. It is true that repartee has been diagnosed, analyzed and defined in many ways from early times down to our own day; but, instead of wearying my readers with the results of such investigations, I prefer to state briefly that in my opinion a good repartee is the saying of something on the spur of the moment which, by the unanimous consent of its hearers, leaves the person replied to, practically destitute of further speech by way of defense.

We are told by some authorities that a repartee should be courteous in form, though severe in substance, and difficult either to mistake or to resent. It is undoubtedly so in its most polished guise –where it takes on a high form of wit and leaves no ranking sting behind – but in as much as some of the best repartees ever delivered are not of that highly polished order, crammed though they may be with cleverness, I do not see that they should be altogether excluded in treating of the subject. I agree rather with the Irishmen who defined repartee as an insult with its dress– suit on, because, like the quick and well directed knock out blow of a champion of the prize ring, it cannot be dissociated altogether from brutality. A collection of smart replies which conformed too closely to the more polite and diplomatic standard might possess the elements of instruction, but would certainly be lacking in more amusing qualities.

No one is altogether immune from a witty reply: kings and others of exalted birth or high official standing, down to the man in the street, they all have had their turn, but the humorist is, of course, treading on rather dangerous ground when he knowingly takes too great a liberty with those of the highest rank, and when dealing with such the repartee has to be wrapped up with more than ordinary care if trouble is to be avoided.

  1. might is right

  2. rank tends to be crank

  3. might and rank possess notoriously sensitive egos

  4. might and rank bear no nonsense

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Correct answer is (3).

Humorists have been advised by author to take extra care while aiming repartee at those in power because if the people in power take repartee in bad taste, it can be very dangerous for the humorist.

Multiple choice

Which of the following options is true?

Directions: Answer the question based on the following passage.

My parents were atto rneys: my father, a criminal lawyer and my mother, a negligence lawyer. They were the perfect left–brain/right–brain combination, my father was intuitive and my mother, all reason – qualities that, when balanced, matter the most in business.

The first five years of my life, we lived in Shanghai, China (my father was then in Army Intelligence). My clearest memories are of riding around in a rickshaw with my amah (nanny) and “grazing” at street food stalls (much to my mother’s horror). Because life was so dangerous then (fear of being “shanghai’d”), I was sent off to Sacred Heart Convent day school (much to my Orthodox Jewish grandmother’s horror).

When we fled the closing Red Curtain (the last plane out), we moved back to our apartment on Eleventh Street, between First and Second avenues in Manhattan. In the years dominated by the middle–class flight to the suburbs, I was the quintessential city kid. I’ve since wondered whether being outside the mainstream later helped me view mainstream America with a more objective eye.

Growing up, I spent more time with my maternal grandparents than I did at home. My grandmother was born in America, while my grandfather had come from Russia (claiming, convincingly, that he’d escaped on a horse). They lived a few blocks away from us, where they owned some tenements. My grandfather’s maxim was: If you can’t watch it, don’t’ buy it. So I’d sit out with him on Second Avenue in bentwood chairs to help him “watch” their buildings.

And that’s where I began to learn about marketing.

He had a haberdashery store and together we would decorate the front windows. Then we’d take our chairs back outside and wait. Few customers walked by without being hooked by our display, we’d pick up our chairs and go inside again to re–do the window. Repositioning a tie at a jauntier angle or changing the colour of a shirt, I learned, could convey a different message.

Meanwhile, my grandmother was upstairs in their apartment above the store, keeping the books. Every noontime, like clock–work, she’d take over running the store from my grandfather and they’d pass one another on the stairs, rarely exchanging a word–a marvelous business shorthand. After lunch, they’d again slip by each other in virtual silence, as they returned to their respective posts. I often think of them when I give my TrendView seminars and mention the trend of Cashing Out: theirs was the perfect Mom–and–Pop business, honest and human–scale, a business that ran so well it transcended language.

It was also my grandmother’s job to collect the monthly rents; I’d “help” her with that, too. On the first day of the month, the tenants would drop by to pay their rents – all of eight, twelve, twenty dollars a month. She’d sit at the mahogany table in her dining room, and chat with them in Yiddish, Russian, some German, and Ukrainian.

The business worked. It was personal and hands–on, incorporating family and an occasional friend. There was built–in–child care for my sister Mechele and me. Family dinner conversations centered around daily problems and solutions – work was never something that stopped at 5 p.m. We talked about the real estate business, the store, my parents’ legal cases. Everybody knew everything, and we all helped out where we could. The objective was deceptively simple: get the work done and appreciate the process.

Years later, when I started to formulate the blueprint for BrainReserve, I structured it instinctively around what I had learned from my family. I began my filling up the ranks of the company with my sister and her friends and my friends. Many of my former colleagues were horrified. If you want to be a marketing consultant, act like one, they told me. Give your staff important–sounding titles. Develop a scientific approach [cut–and–dried) to what you’re doing. Don’t share any information with outsiders. And you must hire some M.B.A.’s.

Instead, I hired my best friend, Lys Marigold, a journalist, who turned out to be a genius at generating Big Ideas, at knowing something about everything, and at translating marketing into English. She worked with us for ten years, always claiming that she was only there “temporarily,” and when she left to spend more time in Europe, we were all devastated. It has turned out fine though – we just fax her in Amsterdam with questions and drag her back into the office whenever she comes home. She came home to work on this book.

My sister, Mechele Flaum, now manages BrainReserve – she runs operations, does strategic planning, and oversees client contentment. Plus, following the family heritage, she’s still watching over our grandparents’ buildings.

The point is that I never wanted a traditional corporation, with each employee sitting robotically in his or her office. I tried to create a community for thinking – for I believe what inspires productivity the most is freedom –and freedom begets creativity. Having a free and flexible environment provides a place where people can work together to focus on the future.

  1. Author has spent a major part of his life in Shanghai.

  2. China's adoption to communism resulted in many foreigners leaving the country.

  3. The author's mother was a Jew.

  4. Author considers himself some one who is not part of mainstream life.

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Correct answer is (4). Just read the passage thoroughly and you will reject choice (1), (2) and (3). Choice (4) has its roots in third paragraph.

Multiple choice

What is the author's view about marketing communication?

Directions: Answer the question based on the following passage.

My parents were atto rneys: my father, a criminal lawyer and my mother, a negligence lawyer. They were the perfect left–brain/right–brain combination, my father was intuitive and my mother, all reason – qualities that, when balanced, matter the most in business.

The first five years of my life, we lived in Shanghai, China (my father was then in Army Intelligence). My clearest memories are of riding around in a rickshaw with my amah (nanny) and “grazing” at street food stalls (much to my mother’s horror). Because life was so dangerous then (fear of being “shanghai’d”), I was sent off to Sacred Heart Convent day school (much to my Orthodox Jewish grandmother’s horror).

When we fled the closing Red Curtain (the last plane out), we moved back to our apartment on Eleventh Street, between First and Second avenues in Manhattan. In the years dominated by the middle–class flight to the suburbs, I was the quintessential city kid. I’ve since wondered whether being outside the mainstream later helped me view mainstream America with a more objective eye.

Growing up, I spent more time with my maternal grandparents than I did at home. My grandmother was born in America, while my grandfather had come from Russia (claiming, convincingly, that he’d escaped on a horse). They lived a few blocks away from us, where they owned some tenements. My grandfather’s maxim was: If you can’t watch it, don’t’ buy it. So I’d sit out with him on Second Avenue in bentwood chairs to help him “watch” their buildings.

And that’s where I began to learn about marketing.

He had a haberdashery store and together we would decorate the front windows. Then we’d take our chairs back outside and wait. Few customers walked by without being hooked by our display, we’d pick up our chairs and go inside again to re–do the window. Repositioning a tie at a jauntier angle or changing the colour of a shirt, I learned, could convey a different message.

Meanwhile, my grandmother was upstairs in their apartment above the store, keeping the books. Every noontime, like clock–work, she’d take over running the store from my grandfather and they’d pass one another on the stairs, rarely exchanging a word–a marvelous business shorthand. After lunch, they’d again slip by each other in virtual silence, as they returned to their respective posts. I often think of them when I give my TrendView seminars and mention the trend of Cashing Out: theirs was the perfect Mom–and–Pop business, honest and human–scale, a business that ran so well it transcended language.

It was also my grandmother’s job to collect the monthly rents; I’d “help” her with that, too. On the first day of the month, the tenants would drop by to pay their rents – all of eight, twelve, twenty dollars a month. She’d sit at the mahogany table in her dining room, and chat with them in Yiddish, Russian, some German, and Ukrainian.

The business worked. It was personal and hands–on, incorporating family and an occasional friend. There was built–in–child care for my sister Mechele and me. Family dinner conversations centered around daily problems and solutions – work was never something that stopped at 5 p.m. We talked about the real estate business, the store, my parents’ legal cases. Everybody knew everything, and we all helped out where we could. The objective was deceptively simple: get the work done and appreciate the process.

Years later, when I started to formulate the blueprint for BrainReserve, I structured it instinctively around what I had learned from my family. I began my filling up the ranks of the company with my sister and her friends and my friends. Many of my former colleagues were horrified. If you want to be a marketing consultant, act like one, they told me. Give your staff important–sounding titles. Develop a scientific approach [cut–and–dried) to what you’re doing. Don’t share any information with outsiders. And you must hire some M.B.A.’s.

Instead, I hired my best friend, Lys Marigold, a journalist, who turned out to be a genius at generating Big Ideas, at knowing something about everything, and at translating marketing into English. She worked with us for ten years, always claiming that she was only there “temporarily,” and when she left to spend more time in Europe, we were all devastated. It has turned out fine though – we just fax her in Amsterdam with questions and drag her back into the office whenever she comes home. She came home to work on this book.

My sister, Mechele Flaum, now manages BrainReserve – she runs operations, does strategic planning, and oversees client contentment. Plus, following the family heritage, she’s still watching over our grandparents’ buildings.

The point is that I never wanted a traditional corporation, with each employee sitting robotically in his or her office. I tried to create a community for thinking – for I believe what inspires productivity the most is freedom –and freedom begets creativity. Having a free and flexible environment provides a place where people can work together to focus on the future.

  1. It needs to be straight and obvious.

  2. It must be loud enough to entice customers.

  3. It can be subtle and soft.

  4. It cannot be changed once communicated.

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Correct answer is (3). The answer is in lines, If too few customers walked by without being hooked by our display, we'd pick up our chairs and go inside again to re-do the window. Repositioning a tie at a jauntier angle or changing the colour of a shirt, I learned, could convey a different message. The first choice is clearly negated by the idea that emanates from the given lines. The second choice is not mentioned in the lines. Do not confuse the practice of changing the windows design with the loudness of the message that has more relevance with the subtleties of messages. The fourth choice is totally against the idea of passage.

Multiple choice

Which of the following options do you think is true?

Directions: Answer the question based on the following passage.

My parents were atto rneys: my father, a criminal lawyer and my mother, a negligence lawyer. They were the perfect left–brain/right–brain combination, my father was intuitive and my mother, all reason – qualities that, when balanced, matter the most in business.

The first five years of my life, we lived in Shanghai, China (my father was then in Army Intelligence). My clearest memories are of riding around in a rickshaw with my amah (nanny) and “grazing” at street food stalls (much to my mother’s horror). Because life was so dangerous then (fear of being “shanghai’d”), I was sent off to Sacred Heart Convent day school (much to my Orthodox Jewish grandmother’s horror).

When we fled the closing Red Curtain (the last plane out), we moved back to our apartment on Eleventh Street, between First and Second avenues in Manhattan. In the years dominated by the middle–class flight to the suburbs, I was the quintessential city kid. I’ve since wondered whether being outside the mainstream later helped me view mainstream America with a more objective eye.

Growing up, I spent more time with my maternal grandparents than I did at home. My grandmother was born in America, while my grandfather had come from Russia (claiming, convincingly, that he’d escaped on a horse). They lived a few blocks away from us, where they owned some tenements. My grandfather’s maxim was: If you can’t watch it, don’t’ buy it. So I’d sit out with him on Second Avenue in bentwood chairs to help him “watch” their buildings.

And that’s where I began to learn about marketing.

He had a haberdashery store and together we would decorate the front windows. Then we’d take our chairs back outside and wait. Few customers walked by without being hooked by our display, we’d pick up our chairs and go inside again to re–do the window. Repositioning a tie at a jauntier angle or changing the colour of a shirt, I learned, could convey a different message.

Meanwhile, my grandmother was upstairs in their apartment above the store, keeping the books. Every noontime, like clock–work, she’d take over running the store from my grandfather and they’d pass one another on the stairs, rarely exchanging a word–a marvelous business shorthand. After lunch, they’d again slip by each other in virtual silence, as they returned to their respective posts. I often think of them when I give my TrendView seminars and mention the trend of Cashing Out: theirs was the perfect Mom–and–Pop business, honest and human–scale, a business that ran so well it transcended language.

It was also my grandmother’s job to collect the monthly rents; I’d “help” her with that, too. On the first day of the month, the tenants would drop by to pay their rents – all of eight, twelve, twenty dollars a month. She’d sit at the mahogany table in her dining room, and chat with them in Yiddish, Russian, some German, and Ukrainian.

The business worked. It was personal and hands–on, incorporating family and an occasional friend. There was built–in–child care for my sister Mechele and me. Family dinner conversations centered around daily problems and solutions – work was never something that stopped at 5 p.m. We talked about the real estate business, the store, my parents’ legal cases. Everybody knew everything, and we all helped out where we could. The objective was deceptively simple: get the work done and appreciate the process.

Years later, when I started to formulate the blueprint for BrainReserve, I structured it instinctively around what I had learned from my family. I began my filling up the ranks of the company with my sister and her friends and my friends. Many of my former colleagues were horrified. If you want to be a marketing consultant, act like one, they told me. Give your staff important–sounding titles. Develop a scientific approach [cut–and–dried) to what you’re doing. Don’t share any information with outsiders. And you must hire some M.B.A.’s.

Instead, I hired my best friend, Lys Marigold, a journalist, who turned out to be a genius at generating Big Ideas, at knowing something about everything, and at translating marketing into English. She worked with us for ten years, always claiming that she was only there “temporarily,” and when she left to spend more time in Europe, we were all devastated. It has turned out fine though – we just fax her in Amsterdam with questions and drag her back into the office whenever she comes home. She came home to work on this book.

My sister, Mechele Flaum, now manages BrainReserve – she runs operations, does strategic planning, and oversees client contentment. Plus, following the family heritage, she’s still watching over our grandparents’ buildings.

The point is that I never wanted a traditional corporation, with each employee sitting robotically in his or her office. I tried to create a community for thinking – for I believe what inspires productivity the most is freedom –and freedom begets creativity. Having a free and flexible environment provides a place where people can work together to focus on the future.

  1. One should not hire unknown and professional people to do business.

  2. Best way to do the business is to make it transparent and simple for employees.

  3. One should trust only relatives and friends in business.

  4. MBA cannot help you to run successful business.

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Correct answer is (2). The answer lies not in any specific lines but primarily author talks about interpersonal relationships in organization, with example from his grandparents business and also his own style of working in BRAINRESERVE. Choice (1) & (3) assumes more than the author suggests. Choice (4) again cannot be inferred from the passage.

Multiple choice

Explain: 'a creature of the shadows and silence'.

Directions: Answer the given question based on the following passage.

Now, let us speak of one of the most prolific writers of her time, Anne Silvia Spencer. Her writings and pieces of work very aptly reflect not only the social set–up of that age but also what she thought about the same. Her writings give us a clear view of what kind of a human being she was. The most famous of her works, her autobiography, “The story of a simple girl” presents to us the way she acquired great heights as an author.

Her father, Charles Spencer, was, as Anne later wrote, a very peculiar person. Heir to a fortune, educated at Harrow and Cambridge, he was nevertheless a complete domestic tyrant. After bearing him ten children, his gentle wife had little strength left for struggle against him, and the children never dared oppose his wishes.

Yet Anne’s childhood was happy. She romped and studied with her eldest brother, learnt Greek and French, read widely and wrote poetic tragedies. Her own tragedy began at fifteen with a cough and an injury to her back, which resulted in increasingly bad health. Then her mother died. Four years later, her father decided to sell the country home. The large family moved from house to house until her father bought No. 72 Deer Haven. There Anne's health grew worse, and she became a creature of the shadows and silence.

As the years passed, the family grew used to her withdrawn life. She had a certain independence, for an uncle had left her a small income. But her brothers and sisters were at the mercy of Mr. Spencer's harsh rules, which hung over the household like thunder in heavy weather. Chief among them was the absolute refusal to let his daughters marry. He prevented the marriage of Anne’s gay, dance–loving sister, Helena, and the scenes that followed broke Anne’s heart. Yet she remained devoted to her father. It was devotion that served to strengthen the walls of her prison.

She didn’t talk much to her siblings and definitely not to her father. Irrespective of her solitary existence, she was pretty fond of her brothers and siblings. As per her feelings for her father, she herself could not decide (as she writes in her autobiography) whether she had a feeling of loathe or veneration for her father.

  1. A lonely person

  2. A secluded existence, out of touch with the world around her

  3. A person who does not want to frolic around and who is always very solemn

  4. Unable to communicate with others

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Correct answer is (2).

Options (3) and (4) are incorrect because neither Anne was serious by nature nor she was unable to communicate. The option (1) is incorrect as it refers to the action of the others, but no such thing has been mentioned in the passage. The correct meaning is specified in option (2).

Multiple choice

What broke Anne's heart?

Directions: Answer the given question based on the following passage.

Now, let us speak of one of the most prolific writers of her time, Anne Silvia Spencer. Her writings and pieces of work very aptly reflect not only the social set–up of that age but also what she thought about the same. Her writings give us a clear view of what kind of a human being she was. The most famous of her works, her autobiography, “The story of a simple girl” presents to us the way she acquired great heights as an author.

Her father, Charles Spencer, was, as Anne later wrote, a very peculiar person. Heir to a fortune, educated at Harrow and Cambridge, he was nevertheless a complete domestic tyrant. After bearing him ten children, his gentle wife had little strength left for struggle against him, and the children never dared oppose his wishes.

Yet Anne’s childhood was happy. She romped and studied with her eldest brother, learnt Greek and French, read widely and wrote poetic tragedies. Her own tragedy began at fifteen with a cough and an injury to her back, which resulted in increasingly bad health. Then her mother died. Four years later, her father decided to sell the country home. The large family moved from house to house until her father bought No. 72 Deer Haven. There Anne's health grew worse, and she became a creature of the shadows and silence.

As the years passed, the family grew used to her withdrawn life. She had a certain independence, for an uncle had left her a small income. But her brothers and sisters were at the mercy of Mr. Spencer's harsh rules, which hung over the household like thunder in heavy weather. Chief among them was the absolute refusal to let his daughters marry. He prevented the marriage of Anne’s gay, dance–loving sister, Helena, and the scenes that followed broke Anne’s heart. Yet she remained devoted to her father. It was devotion that served to strengthen the walls of her prison.

She didn’t talk much to her siblings and definitely not to her father. Irrespective of her solitary existence, she was pretty fond of her brothers and siblings. As per her feelings for her father, she herself could not decide (as she writes in her autobiography) whether she had a feeling of loathe or veneration for her father.

  1. Her father's refusal to let his daughters marry.

  2. The disturbance in the house after her father prevented her sister's marriage.

  3. Her illness, which prevented her from getting married.

  4. Their shifting to the new house where her health grew worse.

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Correct answer is (2).

"He prevented the marriage of Anne’s gay, dance–loving sister, Helena, and the scenes that followed broke Anne’s heart."

 

Multiple choice

Anne's father was 'a complete domestic tyrant'. It implies that ______.

Directions: Answer the given question based on the following passage.

Now, let us speak of one of the most prolific writers of her time, Anne Silvia Spencer. Her writings and pieces of work very aptly reflect not only the social set–up of that age but also what she thought about the same. Her writings give us a clear view of what kind of a human being she was. The most famous of her works, her autobiography, “The story of a simple girl” presents to us the way she acquired great heights as an author.

Her father, Charles Spencer, was, as Anne later wrote, a very peculiar person. Heir to a fortune, educated at Harrow and Cambridge, he was nevertheless a complete domestic tyrant. After bearing him ten children, his gentle wife had little strength left for struggle against him, and the children never dared oppose his wishes.

Yet Anne’s childhood was happy. She romped and studied with her eldest brother, learnt Greek and French, read widely and wrote poetic tragedies. Her own tragedy began at fifteen with a cough and an injury to her back, which resulted in increasingly bad health. Then her mother died. Four years later, her father decided to sell the country home. The large family moved from house to house until her father bought No. 72 Deer Haven. There Anne's health grew worse, and she became a creature of the shadows and silence.

As the years passed, the family grew used to her withdrawn life. She had a certain independence, for an uncle had left her a small income. But her brothers and sisters were at the mercy of Mr. Spencer's harsh rules, which hung over the household like thunder in heavy weather. Chief among them was the absolute refusal to let his daughters marry. He prevented the marriage of Anne’s gay, dance–loving sister, Helena, and the scenes that followed broke Anne’s heart. Yet she remained devoted to her father. It was devotion that served to strengthen the walls of her prison.

She didn’t talk much to her siblings and definitely not to her father. Irrespective of her solitary existence, she was pretty fond of her brothers and siblings. As per her feelings for her father, she herself could not decide (as she writes in her autobiography) whether she had a feeling of loathe or veneration for her father.

  1. he was not fond of his children and used to beat them brutally

  2. he never helped his wife with household chores

  3. he ruled like a cruel dictator

  4. he was a stern and disciplined head of the family

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Correct answer is (4).

Tyrant means a cruel oppressive ruler. The options (1) and (2) can be ruled out at the onset because they are in complete contrast to the given meaning. The option (3) says that he was a cruel dictator but the father was a cruel head of the family & not a dictator. So, (3) is eliminated. Hence, answer is (4).

Multiple choice

What does the last sentence of the passage imply?

Directions: Answer the given question based on the following passage.

Now, let us speak of one of the most prolific writers of her time, Anne Silvia Spencer. Her writings and pieces of work very aptly reflect not only the social set–up of that age but also what she thought about the same. Her writings give us a clear view of what kind of a human being she was. The most famous of her works, her autobiography, “The story of a simple girl” presents to us the way she acquired great heights as an author.

Her father, Charles Spencer, was, as Anne later wrote, a very peculiar person. Heir to a fortune, educated at Harrow and Cambridge, he was nevertheless a complete domestic tyrant. After bearing him ten children, his gentle wife had little strength left for struggle against him, and the children never dared oppose his wishes.

Yet Anne’s childhood was happy. She romped and studied with her eldest brother, learnt Greek and French, read widely and wrote poetic tragedies. Her own tragedy began at fifteen with a cough and an injury to her back, which resulted in increasingly bad health. Then her mother died. Four years later, her father decided to sell the country home. The large family moved from house to house until her father bought No. 72 Deer Haven. There Anne's health grew worse, and she became a creature of the shadows and silence.

As the years passed, the family grew used to her withdrawn life. She had a certain independence, for an uncle had left her a small income. But her brothers and sisters were at the mercy of Mr. Spencer's harsh rules, which hung over the household like thunder in heavy weather. Chief among them was the absolute refusal to let his daughters marry. He prevented the marriage of Anne’s gay, dance–loving sister, Helena, and the scenes that followed broke Anne’s heart. Yet she remained devoted to her father. It was devotion that served to strengthen the walls of her prison.

She didn’t talk much to her siblings and definitely not to her father. Irrespective of her solitary existence, she was pretty fond of her brothers and siblings. As per her feelings for her father, she herself could not decide (as she writes in her autobiography) whether she had a feeling of loathe or veneration for her father.

  1. The more devoted she was, the more difficult it was for her to leave her father.

  2. Her devotion only strengthened her father's resolve not to let her marry.

  3. Her devotion to her father was the only thing she regretted.

  4. Her devotion to her father made her feel suffocated.

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Correct answer is (1). The last line of the 4th paragraph has a poetic significance. It has been used to tell that as she was devoted to her father who was cruel to her but still she could not leave him.