Business and Tech Leaders

Steve Jobs has given 7 principles largely responsible for success through innovation. These are described in his book, “The Innovation Secrets of Steve Jobs”. Out of these 7 principles, the 4^th principle is "Sell dreams, not products".

Mira was the tablet computer concept device unveiled by Microsoft Chairman Bill Gates at the Consumer Electronics Show in Las Vegas in January 2002. This was an early prototype in the tablet computing space, predating the iPad by nearly a decade. The other options listed (Reezak, Melissa, Cliph) appear to be fictional or unrelated technology names added as distractors. Microsoft's tablet initiatives evolved significantly after this initial concept.

Yes, Herzberg conducted this research in the U.S.A.

David Ogilvy is widely regarded as 'The Father of Advertising' for his pioneering work in creating scientific advertising methods and building one of the world's largest advertising agencies. His approach emphasized research, creative excellence, and understanding consumer psychology. Ogilvy's famous campaigns for brands like Rolls-Royce, Dove, and Schweppes set industry standards.

Charles "Chuck" Prince served as the CEO of Citigroup from 2003 to 2007. He resigned during the 2007-2008 financial crisis as Citigroup faced significant losses from subprime mortgage exposure.

Dominique Strauss-Kahn served as Managing Director of the IMF from 2007-2011, covering 2010. Pascal Lamy led WTO, Rodrigo Rato was IMF MD before Strauss-Kahn, and Robert Zoellick headed World Bank. The question specifies the 2010 timeframe.

Losing My Virginity is Richard Branson's autobiography detailing his journey building the Virgin Group empire. The title plays on both the Virgin brand name and his business philosophy. Steve Jobs wrote Steve Jobs (biography), and Mike Hurd and Steve Ballmer are associated with HP and Microsoft respectively, not this autobiography.

David Morley, a British pediatrician, developed the Growth Chart in the 1960s as a simple tool for monitoring child health in developing countries. The growth chart allows health workers to track a child's weight and height over time, making it easy to identify growth failure early. This simple visual tool revolutionized child health monitoring globally and remains a cornerstone of child health programs today.

Vision 2020: The Right to Sight was a global initiative launched in 1999 by the World Health Organization (WHO) in partnership with the International Agency for the Prevention of Blindness (IAPB). The goal was to eliminate avoidable blindness by the year 2020. While other UN agencies like UNESCO and UNICEF work in health domains, this specific vision initiative was led and funded primarily by WHO. DANIDA is the Danish development agency, not the primary funder.

Christopher Hood, a British political scientist, coined and extensively defined the term 'New Public Management' in his seminal work during the 1990s. NPM represents a paradigm shift from traditional public administration to managerial approaches emphasizing efficiency, performance measurement, and privatization. Osborne and Gaebler wrote 'Reinventing Government' but didn't coin the term.

Paul Krugman is a renowned American economist who won the Nobel Prize in Economic Sciences in 2008 for his work on international trade and economic geography. He is known for his work in New Trade Theory and his columns in the New York Times. He is not a medical scientist, author (in the literary sense), astrophysicist, or sports personality.

Elinor Ostrom and Oliver Williamson won the 2009 Nobel Prize in Economics (officially the Sveriges Riksbank Prize) for their analysis of economic governance. Ostrom studied how communities manage common resources without government intervention, while Williamson examined how firms organize and make decisions. Their work challenged traditional economic theories about markets and hierarchies.

Project STING was Hindustan Lever's strategic response to the rapid rise of Nirma, a low-cost detergent brand that was capturing market share from HLL's premium products like Surf. Nirma's success in the 1980s forced the multinational to develop counter-strategies.

Kavitark Ram Shriram, an Indian-born American entrepreneur, was a founding board member of Google and one of its early investors. He appeared on the Forbes list of richest Americans due to his Google stock holdings. Shantanu Narayen (Adobe), Bharat Desai (Syntel), and Vinod Khosla (Khosla Ventures) are successful Indian-origin entrepreneurs but were not Google founders.

Rajeev Bakshi served as the commercial operations head of PepsiCo Asia Pacific and previously chaired PepsiCo's India operations. His departure from the company was significant given his senior leadership role in both the Indian and Asian markets for the beverage giant.