Brand and Company Trivia

Nike's 'Just do it' is one of the most famous slogans in advertising history, launched in 1988 to inspire athletic performance. Crisco (cooking oil), Pepsi (soft drink), and Dunkin Donuts (food chain) do not use this athletic slogan.

Pepsi's 'The taste of a new generation' campaign in the late 1980s positioned Pepsi as the youth-oriented choice versus Coca-Cola's traditional image. Cascade (dishwasher detergent), Old Spice (men's grooming), and FannieMae (finance) are unrelated.

'Pepsi-Cola hits the spot' was Pepsi's classic slogan emphasizing refreshment and satisfaction. CameraWorld (retail), NYSE (financial exchange), and FedEx (shipping) are not associated with this beverage slogan.

Qwest (a telecommunications company) used 'Spirit of Service' as their corporate slogan to emphasize their commitment to customer service. This was part of their branding after merging with US West. The other options are all major brands but with different slogans - Budweiser is known for 'King of Beers,' Nestle for confectionery, and Fosters for Australian beer branding.

Petco uses 'Where the pets go' as their slogan, emphasizing their position as a destination for pet supplies and services. The other options are in completely different categories - Calvin Klein Jeans (fashion), Noxzema (skincare), and FIAT (automobiles).

Paul Masson wine used 'We will sell no wine before its time' as their slogan, emphasizing quality and proper aging. This became famous through advertisements featuring Orson Welles. Chesterfield is a cigarette brand, ONGC is an Indian oil company, and Expedia is a travel website.

Pepperidge Farm uses 'Pepperidge Farm remembers' as their iconic slogan, often associated with their premium baked goods and cookies. This suggests nostalgia and quality. Cheez-It is a competing snack brand, OneTouch is diabetes testing supplies, and Exxon Mobil is an oil company.

Polaroid used 'The fun develops instantly' as a slogan, playing on their instant camera technology that developed photos immediately. Burger King, Nikon, and Ford are all different categories - Burger King is fast food, Nikon is cameras (but not instant), and Ford is automobiles.

Pepsi has used 'For those who think young' as a slogan, positioning their brand as youthful and energetic. This appeals to younger demographics. Capital One is banking, Office Depot is office supplies, and FedEx is shipping - all in different industries.

Mountain Dew uses 'Do the Dew' as their slogan, a direct call to action for consuming their citrus-flavored soda. Delta Airlines is travel, Petco is pet supplies, and Diet Coke is a competing soda product (with different branding).

Planters Peanuts uses 'Famously fresh' to emphasize the quality and freshness of their peanut products. California Milk Processor Board runs 'Got Milk?' campaigns, Nissan is automotive, and Florida Orange Juice Growers Association promotes orange juice.

The slogan 'Lifts and separates' was the famous tagline for Playtex Cross-Your-Heart bras, emphasizing their support and shaping properties. This campaign was one of the most recognizable in lingerie advertising, highlighting the product's functional benefits. Border Line, Cadillac, and Folger's Coffee are unrelated to this intimate apparel slogan.

'Ride the light' was Qwest's telecommunications slogan, playing on fiber-optic technology that transmits data via light signals. This campaign emphasized their modern infrastructure and speed. British Airways uses 'To Fly. To Serve,' while Nestles and Fox News have no connection to this telecommunications imagery.

'Something to smile about' was Quaker Oatmeal's wholesome slogan, associating their breakfast cereal with happiness and health. The warm, family-friendly messaging appealed to parents. Ducati makes motorcycles, Budweiser is beer, and Essar is a conglomerate - none fit this cheerful breakfast imagery.

'Ingredients for life' was Safeway's supermarket slogan, positioning groceries as essential to living well. This messaging emphasized food as fundamental to quality of life. BMW is about luxury cars, the National Crime Prevention Council focuses on safety, and General Electric makes appliances - none match this grocery theme.