General Awareness
Brand and Company Trivia
2,803 Questions
Brand and Company Trivia covers the history, founders, mascots, and acquisitions of major global corporations. These questions often feature in banking, SSC, and corporate quiz competitions. Practice these questions to improve your recall of business and marketing facts.
Brand mascots and tagsCompany founders historyFast food franchisesE-commerce platformsBeverage brand origins
Brand and Company Trivia Questions
B
Correct answer
Explanation
Adidas has used 'Impossible is Nothing' as its global tagline since 1972, emphasizing the brand's spirit of achievement and overcoming obstacles. The slogan was created by advertising agency TBWA.
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ICICI Credit cards
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Parket Beta
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Maruti Versa
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Nestle
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None of these
B
Correct answer
Explanation
Parket Beta was a brand launched and promoted by a famous father-son duo in the Indian market. ICICI Credit cards are from ICICI Bank, not specifically father-son promoted. Maruti Versa is from Maruti Suzuki (Suzuki partnership). Nestle is a multinational FMCG company without specific father-son brand promotion in this context.
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Shirts
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Ties
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Both (1) and (2)
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Liberty
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All of these
C
Correct answer
Explanation
Zodiac is a well-known Indian brand that specializes in men's formal wear, particularly shirts and ties. The brand offers both product categories as part of its clothing line, making option C the correct choice. Options A and B individually are incomplete, while Liberty is an entirely different shoe brand.
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DCM
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Grasim
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Raymonds
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Vimal
C
Correct answer
Explanation
Raymonds, a leading Indian textile and clothing brand, used the iconic slogan 'The Complete Man' for its menswear advertising campaigns. This positioning strategy targeted the complete, well-dressed man. DCM, Grasim, and Vimal are other textile brands with different market positioning.
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Cavenders
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Four Square
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Red & White
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Wills
D
Correct answer
Explanation
Wills cigarettes used the slogan 'Made for each other' in their advertising campaigns. This was part of Wills' brand positioning before tobacco advertising restrictions were implemented in India. Cavenders, Four Square, and Red & White are other cigarette brands with different marketing approaches.
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Cadbury
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PepsiCo
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Tata Group
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Coca Cola
C
Correct answer
Explanation
Mount Everest Mineral Water was owned by Tata Group under Tata Consumer Products. Tata acquired the brand in the early 2000s as part of its beverages portfolio expansion. The brand was later discontinued around 2016. Neither Cadbury, PepsiCo, nor Coca Cola owned this specific Indian mineral water brand.
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Arvind Mills
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Bombay Dyeing
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Madura Garments
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Reliance Industries
C
Correct answer
Explanation
Peter England, one of India's largest clothing brands, was owned by Madura Garments before it was acquired by Aditya Birla Fashion and Retail. Arvind Mills, Bombay Dyeing, and Reliance Industries are not associated with Peter England.
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Café Coffee Day
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Barista
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Georgia
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None of these
A
Correct answer
Explanation
Café Coffee Day (CCD) was founded and owned by the Amalgamated Bean Coffee Trading Company (ABC), making it India's largest coffee chain. Barista and Georgia are competing brands owned by different companies.
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New York
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Georgia
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Florida
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California
A
Correct answer
Explanation
PepsiCo's global headquarters is located in Purchase, New York (Westchester County). While the company has offices in Georgia, Florida, and California, its corporate HQ has been in the New York area since its inception.
B
Correct answer
Explanation
The Nike Swoosh is one of the most recognizable brand logos in the world, created by Carolyn Davidson in 1971. It represents motion and speed, embodying the athletic spirit of the brand. Reebok uses a vector symbol, Adidas uses three stripes, and Puma uses a leaping cat logo.
A
Correct answer
Explanation
Mascots can be effective brand ambassadors as they create memorable brand identities, are cost-effective compared to celebrities, and can be consistently used across campaigns.
B
Correct answer
Explanation
Mascots are generally less costly than celebrity brand ambassadors. They offer longer brand association, don't demand high fees, and can be controlled entirely by the brand.
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BPL
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Philips
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Onida
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Samsung
A
Correct answer
Explanation
Matrix was a popular TV brand from BPL (British Physical Laboratories India), an Indian consumer electronics company that was well-known in the Indian television market during the 1990s and early 2000s. The other options are international brands - Philips (Dutch), Onida (Indian but different company), and Samsung (Korean).
D
Correct answer
Explanation
Barricade is a well-known tennis shoe line from Adidas, a major German sportswear company. The Barricade series has been endorsed by professional tennis players and is designed specifically for tennis performance. Puma, Reebok, and Nike are competing sportswear brands but not associated with Barricade.
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Dr. Reddy
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Ranbaxy
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Reckitt & Colman India Ltd.
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Godrej
C
Correct answer
Explanation
Dispirin (disprin pain reliever), Harpic (toilet cleaner), and Cherry Blossom (shoe polish) are all brands owned by Reckitt & Colman (now called RB - Reckitt Benckiser). These are household products in India. Dr. Reddy's and Ranbaxy are pharmaceutical companies, while Godrej is a different Indian conglomerate with some competing home care products.