Introduction to Mass Communication
A comprehensive introduction to mass communication theory, media operations, and industry fundamentals
Questions
Communication needs a
- sender
- receiver
- channel
- both (a) and (b)
The ability to understand and interpret mass communication message is
- digital integration
- interpersonal multiple intelligence
- medial literacy
- multi-tasking
Interpersonal communication is
- talking to oneself
- person to person contact
- one person talking to a large audience
- number of persons interacting at the same time
“The reach of mass media is quite strong in India, but comparatively the access to them is very weak”. This statement is
- definitely true
- probably true
- definitely false
- probably false
Which of the following is/are example(s) of channels used in the communication process?
- E-mail
- Newspapers
- Telephone lines
- All of the above
Audience and feed back are the two main components of
- interpersonal communication
- intrapersonal communication
- mass communication
- none of the above
A common way for media organizations to achieve their profit goals is through
- serving very small audiences
- fiercely competitive pricing
- cutting costs and expenses
- all of these
Who introduced the concept of noise in his model of communication?
- Wilbur Schramn
- George Gerbner
- Charles Osgard
- Shanmon and Weaver
All of the following are sources of funding for mass media except
- perpetual deficits
- audience donations
- government susibies
- advertising revenue
Which of the following is an example of media convergence, the melding of previously separate media forms?
- Radio
- Books
- The internet
- All of these
Which of the following is an impediment to mass communication?
- Obstinate noise
- Channel noise
- Symbiotic noise
- All of these
In which of Shannon - Weaver mode are thoughts transformed into message?
- Transmission
- Stimulation
- Internalization
- Encoding
“Communication is a process which increases communality.” Who coined this definition?
- Denis Mc Quail
- John Adair
- Ashley and Floyd
- None of these
Which of the following is an example of new media?
- Magazine
- The internet during the last 20th century
- Paperback books
- All of the above
Which award is the highest literary award given to the authors of British, Irish and Commonwealth countries?
- Pulitzen prize
- Booker prize
- Magsaysay award
- Nobel prize
In order to effectively supply messages to consumers, a media organization must
- generate or obtain a variety of content
- distribute a variety of content
- present a market place of ideas
- all of the above
Which of the following is an organizational barrier?
- Response towards superiors
- Attitude towards authority
- Satisfaction deprived
- Rules and regulations
Which of the following are sources of feedback?
- Self feedback
- Customer feedback
- Listener feedback
- All of the above
In whose memory is the Pulitzer Award given?
- Joseph
- McQuail
- Schramm
- Adair
In how many parts is communication divided?
- Four
- Five
- Six
- Nine