Assessing the Revenue Models and Monetization Strategies of Ad-Supported Music Streaming Services

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Multiple Choice

Which of the following is NOT a common advertising model used by ad-supported music streaming services?

  1. Cost-per-mile (CPM)
  2. Cost-per-click (CPC)
  3. Cost-per-action (CPA)
  4. Pay-per-view (PPV)
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