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Advertising and Public Relations

Advertising and Public Relations

15 Questions Published
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Questions

Question 1 Multiple Choice (Single Answer)

Central Bureau of Public Information was setup in

  1. 1956
  2. 1947
  3. 1923
  4. 1935
Question 2 Multiple Choice (Single Answer)

Central Bureau of Public Information was re-named as

  1. PIB
  2. ISBS
  3. PTI
  4. None of these
Question 3 Multiple Choice (Single Answer)

What is the main motive of Public Relations?

  1. Generating sales
  2. Creating a good will
  3. Popularising the product
  4. All of the above
Question 4 Multiple Choice (Single Answer)

"Public relations is a combination of philosophy, sociology, economics, language psychology, journalism, communication and other knowledge into a system of human understanding." Who said this?

  1. Edward L.Bernays
  2. Herbert M. Baus
  3. Frank Jetkins
  4. Ashoka
Question 5 Multiple Choice (Single Answer)

Public Relations (PR) also include

  1. employee relations
  2. government relations
  3. community relations
  4. all of the above
Question 6 Multiple Choice (Single Answer)

Publicity is paid for by the sponsor.

  1. Absolutely true
  2. Absolutely false
  3. Sometimes
  4. May be true
Question 7 Multiple Choice (Single Answer)

Which of the following is not a part of the 6 core values defined by Public Relations Society of America (PRSA)?

  1. Advocacy
  2. Honest
  3. Profit
  4. Expertise
Question 8 Multiple Choice (Single Answer)

Which of the following is not a code provision?

  1. Disclosure of information
  2. Safeguarding confidence
  3. Conflict of interest
  4. Generating sales
Question 9 Multiple Choice (Single Answer)

The first modern advertising agency began in

  1. 1875
  2. 1885
  3. 1895
  4. 1905
Question 10 Multiple Choice (Single Answer)

PR serves as a/an

  1. evaluator
  2. interpreter
  3. communicator
  4. all of the above
Question 11 Multiple Choice (Single Answer)

AAAI (Advertising Agencies Association of India) was founded in

  1. 1925
  2. 1935
  3. 1945
  4. 1947
Question 12 Multiple Choice (Single Answer)

International Code of Ethics for PR was adopted by India on

  1. 21st April, 1968
  2. 21st April, 1978
  3. 21st April, 1988
  4. 21st April, 1998
Question 13 Multiple Choice (Single Answer)

Which type of advertising has technical, specific and exact language?

  1. Corporate Advertising
  2. Industrial Advertising
  3. Public Service Advertising
  4. Product Advertising
Question 14 Multiple Choice (Single Answer)

Skywriting is a type of

  1. outdoor media
  2. print media
  3. audio visual media
  4. none of these
Question 15 Multiple Choice (Single Answer)

“Advertising is the means by which we make known what we have to sell or what we want to buy.” Who said the above lines?

  1. Harold Lasswell
  2. Edward L. Bernays
  3. Frank Jetkins
  4. Herbert M. Baus
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