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B.F. Skinner is the psychologist most famously associated with operant conditioning research and theory. Skinner developed the concept of reinforcement, punishment, and shaping behavior through consequences, conducting extensive experiments with the Skinner box. Pavlov is associated with classical conditioning, Maslow with humanistic psychology and hierarchy of needs, and Freud with psychoanalytic theory. Skinner's work on operant conditioning fundamentally shaped behaviorist psychology.