Advertising History

Newspapers were the primary medium used to reach consumers in the early days of advertising, as they were widely accessible and provided a cost-effective way to reach a large audience.

A jingle is an advertising technique that uses catchy phrases or slogans to promote a product or service. Jingles are often used in radio and television commercials.

The first product to be advertised on television was a Bulova watch, which aired on July 1, 1941, during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies.

McCann Erickson is credited with creating the iconic "I'd Like to Buy the World a Coke" campaign, which ran from 1971 to 1975.

The Got Milk? Campaign was an advertising campaign that ran from 1993 to 2014 and featured the slogan "Got Milk?"

George Lois is credited with coining the term "Mad Men" in a 1966 article for Esquire magazine.

The Wendy's Campaign featured the slogan "Where's the Beef?" and ran from 1984 to 1985.

TBWA Worldwide is credited with creating the iconic "Think Different" campaign for Apple, which ran from 1997 to 2002.

The Nike Campaign featured the slogan "Just Do It" and ran from 1988 to the present.

Milton Glaser is credited with creating the iconic "I Love New York" campaign in 1977.

The Tivo Campaign featured the slogan "Where's the Remote?" and ran from 2002 to 2006.

Goodby, Silverstein & Partners is credited with creating the iconic "Got Milk?" campaign.

The Apple Campaign featured the slogan "Think Outside the Box" and ran from 1997 to 2002.

Dan Weiden is credited with creating the iconic "I'm Lovin' It" campaign for McDonald's, which ran from 2003 to 2018.