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To solve this question, the user needs to understand the concept of positive reinforcement.

Option A: True. This option is correct because positive reinforcement is a positive motivational technique that involves rewarding desirable behaviors with positive consequences. This technique helps to strengthen the likelihood of the behavior being repeated in the future.

Option B: False. This option is incorrect because positive reinforcement is a well-established psychological technique that has been demonstrated to be effective in motivating people to continue performing desirable behaviors.

Therefore, the answer is: A. True.