Consumer Behavior and Marketing

Attitudinal is not a type of consumer behavior. The three main types of consumer behavior are cognitive, affective, and behavioral.

Self-Actualization is the highest level need in Maslow's Hierarchy of Needs.

Information Search is the term used to describe a consumer's tendency to seek out information about a product or service before making a purchase decision.

Advertising is not a factor that influences consumer behavior. Culture, Personality, and Social Class are all factors that influence consumer behavior.

Attitude is the term used to describe a consumer's positive or negative evaluation of a product or service.

Experiment is not a type of marketing research. Survey, Focus Group, and Observation are all types of marketing research.

Segmentation is the term used to describe the process of creating a marketing mix.

Behavioral is not a type of market segmentation. Geographic, Demographic, and Psychographic are all types of market segmentation.

Advertising is the term used to describe the process of communicating with consumers.

Social Media is not a type of advertising. Print, Broadcast, and Online are all types of advertising.

Branding is the term used to describe the process of creating a positive image of a company or product.

Lobbying is not a type of public relations. Press Releases, Media Relations, and Crisis Management are all types of public relations.

Sales Promotion is the term used to describe the process of stimulating sales through short-term incentives.

Loyalty Programs are not a type of sales promotion. Coupons, Rebates, and Contests are all types of sales promotion.

Direct Marketing is the term used to describe the process of communicating directly with consumers.