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Siebel CRM Fundamentals

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Multiple Choice

Which of the following statements best describe a loyal customer?

  1. Loyal customers continue to deal with your company, even after repeated poor service experiences
  2. A loyal customer tells an average of 10 to 20 other people about a good experience with your company
  3. Loyal customers prefer to buy from your company, even at slightly higher prices
  4. Only 20 percent of any company’s customers are loyal, and that number is constant
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