🎴 Flashcard Mode
Siebel CRM Fundamentals
Card1 / 20
Mastered0
Review0
QuestionClick to flip
Which of the following statements best describe a loyal customer?
AnswerClick to flip back
A
Loyal customers prefer to buy from your company, even at slightly higher prices
💡 Explanation:
A loyal customer demonstrates commitment by preferring to purchase from your company even when competitors offer slightly lower prices. This price tolerance is a key indicator of true loyalty. Option A is incorrect because loyal customers will eventually leave after repeated poor service. Option B understates the impact - loyal customers actually tell MORE people. Option D is incorrect because loyalty percentages vary widely by industry and company.