Advertising Terminology

An advertisement is a paid message that is communicated through a mass medium such as television, radio, print, or online.

Advertising is the process of creating and delivering advertising messages to an audience.

The target market is the specific group of people that an advertising campaign is intended to reach.

A marketing message is the message that is communicated in an advertisement.

The medium is the channel through which an advertising message is communicated.

The advertising budget is the amount of money spent on advertising.

Advertising measurement is the process of measuring the effectiveness of an advertising campaign.

Branding is the use of advertising to create a positive image of a company or product.

Product advertising is the use of advertising to promote a specific product.

Brand advertising is the use of advertising to promote a specific brand.

Retail advertising is the use of advertising to promote a specific retail store or chain.

Service advertising is the use of advertising to promote a specific service.

Political advertising is the use of advertising to promote a specific political candidate or party.

Advocacy advertising is the use of advertising to promote a specific cause or issue.

Event advertising is the use of advertising to promote a specific event or activity.