Makeup and Beauty Trends: The Influence of Makeup and Beauty on Consumer Behavior

Makeup serves multiple purposes, including enhancing natural features, concealing flaws, and creating a desired look.

Lip gloss is not a common type of makeup product, as it is primarily used for adding shine and moisture to the lips.

Foundation serves multiple purposes, including evening out skin tone, concealing blemishes, and providing a base for other makeup products.

BB cream is not a common type of foundation, as it is primarily used for providing light coverage and skincare benefits.

Concealer serves multiple purposes, including hiding dark circles under the eyes, covering blemishes and imperfections, and highlighting certain facial features.

Palette concealer is not a common type of concealer, as it is typically used for professional makeup applications.

Eyeliner serves multiple purposes, including defining the eyes, creating a dramatic look, and making the eyes appear larger.

Powder eyeliner is not a common type of eyeliner, as it is typically used for professional makeup applications.

Mascara serves multiple purposes, including lengthening the eyelashes, thickening the eyelashes, and darkening the eyelashes.

Tinted mascara is not a common type of mascara, as it is typically used for natural makeup looks.

Blush serves multiple purposes, including adding color to the cheeks, creating a natural flush, and defining the cheekbones.

Gel blush is not a common type of blush, as it is typically used for professional makeup applications.

Highlighter serves multiple purposes, including illuminating certain facial features, creating a dewy look, and adding a touch of shimmer.

Stick highlighter is not a common type of highlighter, as it is typically used for professional makeup applications.

Bronzer serves multiple purposes, including adding warmth to the skin, creating a sun-kissed look, and contouring the face.

Gel bronzer is not a common type of bronzer, as it is typically used for professional makeup applications.