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Cognitive Psychology and Business
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Which cognitive bias is characterized by the tendency to overestimate the likelihood of events that are vivid and emotionally charged?
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A
Availability heuristic
💡 Explanation:
The availability heuristic is a cognitive bias that occurs when people make judgments based on the ease with which information comes to mind. This can lead to overestimating the likelihood of events that are vivid and emotionally charged, even if they are statistically rare.