The Role of Bollywood in Promoting Indian Handloom and Handicrafts

Devdas, a 2002 romantic drama film, featured stunning Banarasi silk sarees worn by Aishwarya Rai Bachchan, playing the role of Paro.

Vidya Balan is known for her elegant style and her preference for traditional Indian handloom sarees. She often wears sarees from various regions of India, promoting the rich diversity of Indian handloom.

In Kabhi Khushi Kabhie Gham, released in 2001, Kajol's character Anjali wore a stunning Kashmiri shawl with intricate embroidery, highlighting the beauty of this traditional craft.

Sabyasachi Mukherjee is renowned for his intricate designs that often incorporate traditional Indian handloom fabrics. His work has helped revive and promote the art of handloom weaving in India.

In Hum Dil De Chuke Sanam, released in 1999, Aishwarya Rai Bachchan's character Nandini wore a beautiful Rajasthani leheriya dupatta, showcasing the vibrant colors and patterns of this traditional textile.

Shabana Azmi has been actively involved in promoting traditional Indian handloom and handicrafts. She has supported various initiatives aimed at preserving and reviving these traditional arts.

In Umrao Jaan, released in 2006, Aishwarya Rai Bachchan's character Umrao Jaan wore exquisite Chikankari outfits, highlighting the delicate embroidery and craftsmanship of this traditional art form.

Ritu Kumar is known for her innovative designs that incorporate traditional Indian handloom fabrics. Her work has helped make handloom fabrics more accessible and appealing to a wider audience.

In Lagaan, released in 2001, Gracy Singh's character Gauri wore a beautiful Gujarati patola saree, showcasing the vibrant colors and intricate designs of this traditional weave.

Sonam Kapoor is known for her love for traditional Indian handloom sarees. She often wears sarees from various regions of India, showcasing the diversity and beauty of Indian handloom.

In Padmaavat, released in 2018, Deepika Padukone's character Rani Padmavati wore a stunning Assamese mekhela chador, showcasing the vibrant colors and intricate designs of this traditional attire.

Rahul Mishra is known for his commitment to sustainable fashion and his work with traditional Indian handloom fabrics. His designs often incorporate intricate hand embroidery and traditional motifs.

In Kabhi Khushi Kabhie Gham, released in 2001, Kajol's character Anjali wore a stunning Kashmiri pashmina shawl, highlighting the warmth and elegance of this traditional fabric.

Sonam Kapoor launched her own fashion line called Rheson in 2016. The line features contemporary designs that incorporate traditional Indian handloom fabrics, promoting the rich heritage of Indian craftsmanship.

In Mary Kom, released in 2014, Priyanka Chopra's character Mary Kom wore a traditional Manipuri phanek, showcasing the vibrant colors and intricate designs of this traditional attire.