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Franchising and Licensing Agreements
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Multiple Choice
What is the primary purpose of a franchising agreement?
- To grant the franchisee the right to use the franchisor's trademarks and branding.
- To provide the franchisee with ongoing support and training.
- To establish a long-term partnership between the franchisor and franchisee.
- To allow the franchisee to sell the franchisor's products or services in a specific territory.