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general knowledge Online Quiz - 5678
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The Marketing Mix consists of:
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A
Product, Price, Place, Promotion
💡 Explanation:
The classic Marketing Mix (4Ps) consists of Product, Price, Place, and Promotion - the fundamental controllable variables that marketers combine to influence consumer response. Option C describes the extended 7Ps framework (Process, People, Physical Evidence) used for services, while Option D incorrectly substitutes Advertising for Product. The 4Ps framework, developed by E. Jerome McCarthy, is the foundation of marketing strategy.