The History of Video Game Marketing

Atari was the first company to use television advertising for video games, with their iconic "Chuck E. Cheese" commercials in the early 1980s.

Computer Gaming World was the first video game magazine, founded in 1981.

Atari was the first video game company to use product placement in movies, with their games appearing in films such as "E.T. the Extra-Terrestrial" and "Raiders of the Lost Ark".

Bozell was the first video game marketing agency, founded in 1982.

Sega was the first video game company to use online advertising, with their "Sega Channel" service in the early 1990s.

The Game Marketing Summit was the first video game marketing summit, held in 1995.

Sony was the first video game company to use social media marketing, with their "PlayStation Home" service in the late 2000s.

The Game Marketing Show was the first video game marketing podcast, launched in 2010.

Nintendo was the first video game company to use influencer marketing, with their "Nintendo Ambassadors" program in the early 2010s.

The Game Marketing Awards was the first video game marketing awards show, held in 2012.

Sony was the first video game company to use virtual reality marketing, with their "PlayStation VR" headset in the mid-2010s.

The European Game Marketing Conference was the first video game marketing conference held in Europe, held in 2016.

Nintendo was the first video game company to use augmented reality marketing, with their "Pokémon GO" game in 2016.

The Mobile Game Marketing Agency was the first video game marketing agency to specialize in mobile games, founded in 2017.

Sony was the first video game company to use artificial intelligence marketing, with their "PlayStation AI" platform in the late 2010s.