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Brand History and Advertising Quiz
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During the first Gulf War what brand of chocolate was advertised as 'Melts in your mouth Not in the Sand'?
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A
Hershy
💡 Explanation:
During the 1990-91 Gulf War, Hershey's ran an advertisement campaign highlighting that their chocolate would melt in your mouth, not in the desert sand - a patriotic play on their famous slogan. The campaign capitalized on the context of US troops in the Middle East.