Fashion Pay-Per-Click (PPC) Advertising

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What is Pay-Per-Click (PPC) Advertising?

  1. A method of online advertising where advertisers pay a publisher each time an ad is clicked.
  2. A method of online advertising where advertisers pay a publisher a flat fee for displaying their ad.
  3. A method of online advertising where advertisers pay a publisher a percentage of the sales generated by their ad.
  4. A method of online advertising where advertisers pay a publisher a fee for each impression of their ad.
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