Music and Advertising: Case Studies and Examples

The 1984 Apple commercial, directed by Ridley Scott, featured the song "Hallelujah" by Handel and is widely regarded as one of the most iconic commercials of all time.

The Beatles' song "Revolution" was used in a Nike commercial in the 1980s, featuring athletes running and jumping to the beat of the song.

The Coca-Cola jingle "I'd Like to Teach the World to Sing" was released in 1971 and became a global hit, promoting the idea of unity and peace.

Pharrell Williams' song "Happy" was used in a McDonald's commercial in 2014, featuring people dancing and singing along to the upbeat tune.

The Volkswagen commercial "The Fox" featured the song "The Fox (What Does the Fox Say?) " by Ylvis and became a viral sensation in 2013.

Queen's song "We Will Rock You" was used in a Pepsi commercial in the 1990s, featuring athletes and celebrities performing to the beat of the song.

The Nike commercial "Just Do It" featured the song "The Power of Love" by Celine Dion and became one of the most iconic sports commercials of all time.

Mark Ronson ft. Bruno Mars' song "Uptown Funk" was used in a Gap commercial in 2015, featuring people dancing and having fun to the catchy tune.

The Apple commercial "Think Different" featured the song "Think Different" by Miles Davis and celebrated the creativity and innovation of Apple products.

The Rolling Stones' song "(I Can't Get No) Satisfaction" was used in a Ford Mustang commercial in the 2000s, featuring a montage of classic Mustang cars.

The Nike commercial "Dream Crazy" featured the song "I Believe I Can Fly" by R. Kelly and celebrated the power of dreams and the human spirit.

Taylor Swift's song "Shake It Off" was used in a Diet Coke commercial in 2014, featuring people dancing and having fun to the upbeat tune.

The Coca-Cola commercial "Taste the Feeling" featured the song "Mean" by Taylor Swift and celebrated the simple pleasures of life and the joy of sharing a Coke.

Pharrell Williams' song "Happy" was used in a Chevrolet commercial in 2013, featuring people dancing and singing along to the upbeat tune.

The Apple commercial "Get a Mac" featured the song "Here Comes the Sun" by The Beatles and compared the user-friendly Mac to the more complex Windows PC.