The Melody of Victory: Sports and Music in Indian Advertising

The song 'Chak De! India' from the 2007 film of the same name, composed by A.R. Rahman and sung by Blaaze, became a national anthem for Indian sports.

The song 'Mauka Mauka' from the 2021 film '83', based on the life of Kapil Dev, became a popular anthem for Indian cricket fans.

Nike's 'Play On' campaign featured Indian sports icons like Sachin Tendulkar, Virat Kohli, and Mary Kom, promoting the idea of overcoming challenges and achieving greatness.

A.R. Rahman composed the theme music for the 2010 Commonwealth Games, titled 'Jai Ho'.

The song 'Zinda' by Sona Mohapatra was featured in the 2016 sports biopic 'Dangal', based on the life of wrestler Mahavir Singh Phogat.

Adidas' 'Daag Ache Hai' campaign celebrated the scars and struggles of Indian athletes, featuring icons like P.T. Usha and Milkha Singh.

Shankar-Ehsaan-Loy composed the theme music for the 2018 Asian Games, titled 'Hindustani'.

The song 'Chak De! India' by Sukhwinder Singh was the title track of the 2007 sports film 'Chak De! India'.

Nike's 'Find Your Greatness' campaign featured Indian athletes like Hima Das and Neeraj Chopra, promoting the idea of achieving personal greatness through sports.

Vishal-Shekhar composed the theme music for the 2014 Commonwealth Games, titled 'Ek Desh Ek Junoon'.

The song 'Dangal' by Pritam was the title track of the 2016 sports biopic 'Dangal'.

Puma's 'Be the Difference' campaign featured Indian cricketers like Virat Kohli and Rohit Sharma, promoting the idea of making a positive impact through sports.

Shankar-Ehsaan-Loy composed the theme music for the 2010 Asian Games, titled 'Ek Desh Ek Junoon'.

The song 'Sultan' by Vishal-Shekhar was the title track of the 2016 sports drama 'Sultan'.

Adidas' 'Game On' campaign featured Indian footballers like Sunil Chhetri and Bala Devi, promoting the idea of participation and passion for sports.