Famous Advertising Slogans

The slogan 'Something special in the air' was used by American Airlines to evoke the feeling of air travel and the unique experience of flying. Toshiba, WIPRO, and Air Canada are not associated with this famous advertising campaign from the aviation industry.

The slogan 'Don't leave home without it' is one of the most famous advertising taglines in history, created for American Express cards. It emphasizes how essential the card is for everyday purchases and travel. Windows XP, The New York Times, and Alka-Seltzer are not associated with this iconic campaign.

The slogan 'Never follow' is associated with Audi, representing their positioning as a leader rather than a follower in automotive innovation and design. Nissan, Subway, and Volkswagen are not the brands using this 'lead, don't follow' positioning.

The slogan 'We try harder' was famously used by Avis rental car company, acknowledging their #2 market position behind Hertz and promising superior customer service to compete. Visa, Staples, and Volkswagen are not associated with this underdog positioning campaign.

The slogan 'Stronger than dirt' is the famous tagline for Ajax cleanser, emphasizing its powerful cleaning ability. The phrase literally claims superiority over dirt and grime. Unocal, Red Stone, and Acura are not cleaning products associated with this slogan.

The slogan 'I can't believe I ate the whole thing' is a famous Alka-Seltzer campaign from the 1970s, showing someone regretting overeating and reaching for the antacid. Pizzash, United Negro College Fund, and Adobe are not associated with this memorable advertising campaign.

The slogan 'Behold the power of cheese' was used by the American Dairy Association to promote cheese consumption. The phrase elevates cheese to almost mythical status. Amul is an Indian dairy cooperative, Winston is a cigarette brand, and Ajax is a cleaning product.

The slogan 'Do more' is associated with American Express, suggesting their card enables customers to accomplish more, travel more, and experience more. Tareyton Cigarettes, Wheaties, and Alka-Seltzer are not associated with this empowering positioning.

The slogan 'We mean clean' is associated with Bissell, a company that makes vacuum cleaners and floor cleaning products. The tagline emphasizes their commitment to thorough cleaning. Clean & Clear is a skincare brand, Sherwin Williams makes paint, and American Express is a financial company.

The slogan 'Sheer driving pleasure' is BMW's tagline, emphasizing the emotional enjoyment and experience of driving their vehicles. Map My India and Google Maps are navigation apps, Navigator is a misspelling of navigation software, and none are automotive brands.

Cadillac used the 'Break Through' campaign in the early 2000s to reposition the brand as a modern luxury vehicle. The slogan emphasized breaking away from traditional expectations. Audi, Quaker Oatmeal, and Unisys are not associated with this campaign.

Apple's 'Think Different' campaign (1997-2002) is one of the most famous advertising slogans in history, created by TBWA\Chiat\Day. It marked Apple's renaissance under Steve Jobs' return. Taco Bell, Wendy's, and Allegra are completely unrelated to this campaign.

Cascade dish detergent's slogan 'For virtually spotless dishes' directly addresses the product benefit. Perdue Chicken is a food brand, U.S. Forest Service is a government agency, and Barclays is a bank - none related to dishwashing.

The 'Got Milk?' campaign (1993-present) was created by the California Milk Processor Board to promote milk consumption. Milky Way is a candy bar, Prudential is an insurance company, and Avis is a car rental company - none related to milk.

AT&T used 'Reach out and touch someone' (1979-1983) to emphasize personal connection through telephone service. Volvo sells cars, Sunkist sells citrus fruit, and Alpo makes dog food - none related to telecommunications.

Bose's 'Better sound through research' slogan emphasizes their research-driven approach to audio equipment. JBC and Schlitz are unrelated brands, and Verizon Wireless is a telecommunications carrier, not primarily an audio research company.

Bounty paper towels' 'The quicker picker-upper' slogan (1965-present) emphasizes absorbency. 'Pick up' is a generic phrase, Safeway is a grocery store, and Verizon Wireless is a telecom company - none related to paper towels.

Bayer Aspirin uses 'Bayer works wonders' to emphasize the medication's effectiveness. Visine is for eyes, Snapple is a beverage, and American Express is a financial services company - none related to aspirin or pain relief.

Bic used 'Flick my Bic' (1970s) to promote their disposable lighters. Skoal is a tobacco brand, VISA is a credit card network, and American Express is a financial services company - none related to lighters.