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The Role of Media in Shaping Cultural Hegemony
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What is cultural hegemony?
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A
The process by which a dominant culture influences and shapes the values, beliefs, and behaviors of a society.
💡 Explanation:
Cultural hegemony is the process by which a dominant culture influences and shapes the values, beliefs, and behaviors of a society. This process is often achieved through the media, which disseminates information, shapes public opinion, and reinforces dominant ideologies.