Millionaire Mode

The Psychology of Pricing and Value

Question 1 of 15

What is the term for the tendency of consumers to perceive a product as being more valuable when it is priced higher?

  1. The price-value effect
  2. The prestige effect
  3. The snob effect
  4. The Veblen effect

Prize Money

15₹7 Crores
14₹1 Crore
13₹50,00,000
12₹25,00,000
11₹12,50,000
10₹6,40,000
9₹3,20,000
8₹1,60,000
7₹80,000
6₹40,000
5₹20,000
4₹10,000
3₹5,000
2₹2,000
1₹1,000