Questions
Which of the following marketing themes aims to increase customer loyalty?
- Sales
- Image
- Goodwill
Primary data is more reliable then secondary data because....
- it sounds better
- collected by another person, ensuring its authenticity
- it is collected by the user of the data and not processed
- primary data requires less effort to obtain
Which is a secondary data source?
- survey
- observation
- experimental
- business publications
Marketing inspired by a commitment to a social, environmental, or political cause
- Foundation
- Non-profit
- Cause-related marketing
- Philanthropist marketing
A promotional mix includes advertising, public relations, personal selling,and sales promotions
- TRUE
- FALSE
What is the promotional mix?
- ways used to maximise profits
- ways used to recruit staff
- ways to communicate with current and potential customers
- ways to trade with other countries
What's the order of the product life cycle?
- Introduction, growth, maturity, decline
- Growth, introduction, maturity, decline
- Decline, maturity, growth, introduction
- Maturity, introduction, growth, decline
What are the core leader competencies?
- Leads, develops, and achieves
- Teamwork, responsibility, and commitment
- Motivation, judgement, and decision making
- Problem solving, technical skill, and organization
Which of the following is a purpose for market research?
- Reduces risk of starting up a business.
- Allows for targeted marketing.
- Improves relations between businesses
- Helps identify benefits customers require.
Positioning is?
- strategy used by company to differentiate its products
- uses low pricing to help capture large market
- introduces new products at high prices
- four stages of a product
_______________is the determinant of a person’s wants and behaviors acquired through socialization processes with family
- norms
- culture
- values
- needs
A ____________________ is the central instrument for directing and coordinating the marketing effort.
- marketing plan
- data
- research plan
- survey
The three types of Research are exploratory, Causal and ______________.
- Formal
- field
- Descriptive
- Random
CRM Stands for _______________
- Customer Royal Management
- Customer Relationship Management
- Consumer Relations Manager
- Corporate Royal Management
Reference groups are forms of _________ factors that influence consumers.
- personal
- Social
- geographical
- economic
Consumer buying behaviour is affected by Personal, Social and _____________ factors
- political
- Cultural
- virtual
- professional
4Ps of Marketing are product price place and
- promotion
- poultry
- people
- packing