Marketing Management
| Description: Marketing Management | |
| Number of Questions: 20 | |
| Created by: | |
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Which of the following marketing themes aims to increase customer loyalty?
Primary data is more reliable then secondary data because....
Which is a secondary data source?
Marketing inspired by a commitment to a social, environmental, or political cause
A promotional mix includes advertising, public relations, personal selling,and sales promotions
What is the promotional mix?
What's the order of the product life cycle?
What are the core leader competencies?
Which of the following is a purpose for market research?
Positioning is?
_______________is the determinant of a person’s wants and behaviors acquired through socialization processes with family
A ____________________ is the central instrument for directing and coordinating the marketing effort.
The three types of Research are exploratory, Causal and ______________.
CRM Stands for _______________
Hertzberg proposed following theory of motivation.
Reference groups are forms of _________ factors that influence consumers.
Motivational theory of needs was propounded by _______________.
Consumer buying behaviour is affected by Personal, Social and _____________ factors
4Ps of Marketing are product price place and