🎴 Flashcard Mode
Marketing and Market Fundamentals - Class XII
Card1 / 29
Mastered0
Review0
QuestionClick to flip
Market segmentation means ______________.
AnswerClick to flip back
A
Grouping of buyers
💡 Explanation:
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers (segments) based on some type of shared characteristics.