Questions
- distributor
- agent
- trader
- dealer
Find the odd one out.
- Hawker and Pedlars
- Market traders
- Street traders
- Multiple shops
Who occupies a predominant position in the channels of distribution?
- Agent middlemen
- Brokers
- Commission men
- Wholesalers
Channels operate with manufacturers on the one hand and customers on the other. Which of the functions of channels of distribution is being highlighted?
- Negotiation
- Product Promotion
- Assorting
- Sorting
The fourth important element of marketing mix is the physical distribution of products and services.
- True
- False
The primary function of a distribution channel is to bridge the gap between production and consumption.
- True
- False
Intensive distribution methods are usually adopted in the case of ______.
- luxury goods
- convenience goods
- inferior goods
- none of the above
The departmental store is considered to be of _______.
- Greek origin
- French origin
- Latin origin
- American origin
A recent tendency in the channel of distribution is called:
- Consignment selling
- Exclusive distribution
- Franchise selling
- Symbiotic marketing
Which of the following is/are the function(s) of distribution channels?
- Fixing prices
- Communication of decisions
- Promotional activities
- Both (B) & (C)
Which one of the following is NOT the mode of Direct Distribution system?
- Multiple shops
- Door-to-door selling
- Broking agent
- Direct mail order
Network marketing includes how many distribution channels?
- 0
- 1
- 2
- 3
In case of large number of consumer products, the potential buyers are scattered over a wide ___________.
- geographic area
- demographic categories
- behavioral categories
- all of the above
Which of the following is not a function of distributors?
- Assorting
- Product promotion
- Risk taking
- None of the above
Retailers are a part of the distribution channels.
- True
- False
Selling is one of the components of physical distribution.
- True
- False
What is the process which refers to oversight of materials, information and finances as they move in a process from suppliers to manufacturer to wholesaler to retailer to consumer?
- Supply chain management
- Transformational process
- Logistics Management
- Business Function
SCM stands for _______.
- suitability of changing markets
- supply chain management
- stock channeling method
- none of the above
The set of the activities of a new business should be designed to turn those resources into products and services that customers are willing to pay for. What is it called?
- Strategy
- Business function
- Financial Management
- Transformation process
Which of the following is not one of the supply chain management flows?
- Product
- Management
- Finance
- Information
What are the objectives of SCM?
- Greater efficiency at higher cost
- Enhance flexibility
- Improve customer service
- Optimize the value chain
Under ___________ the product reaches the customers from the manufacturers via distributors.
- network marketing
- direct trade
- franchising
- none of the above
'Intensive distribution method' is referred to ______.
- minimum expansion
- maximum expansion
- minimum contraction
- maximum contraction
Two-level channel of distribution is most suited for goods like ________.
- rice, sugar and pulses
- soaps, oil
- clothes
- all of the above
Choose the product related factor(s) that affect the choice of channels of distribution.
- Adoption of newer channels.
- Whether the product is perishable or a non-perishable.
- Financial strength of the company.
- Management want to have greater control on the channel members.
- brokers
- service wholesalers
- commission men
- selling agents
The word retailer is of French origin, means _______.
- the sale of goods in small quantities.
- to cut again.
- to sell again.
- to deal with.
There are ______ levels of distribution channels.
- one
- two
- three
- four
Manufacturer- Agent- Wholesaler- Retailer- Consumer. This is the ________ channel of distribution.
- Zero level
- One level
- Two level
- Three level
_______ is the most simple and shortest mode of distribution channel.
- Indirect channel
- Direct channel
- Two level channel
- None of the above