Physical Distribution and Channels of Distribution

Questions covering distribution channels, retail formats, supply chain management, and physical distribution as part of the marketing mix

21 Questions Published

Questions

Question 1 Multiple Choice (Single Answer)
The retailer is also known as   ______.

  1. distributor
  2. agent
  3. trader
  4. dealer
Question 2 Multiple Choice (Single Answer)

Find the odd one out.

  1. Hawker and Pedlars
  2. Market traders
  3. Street traders
  4. Multiple shops
Question 3 Multiple Choice (Single Answer)

Who occupies a predominant position in the channels of distribution?

  1. Agent middlemen
  2. Brokers
  3. Commission men
  4. Wholesalers
Question 4 Multiple Choice (Single Answer)

Channels operate with manufacturers on the one hand and customers on the other. Which of the functions of channels of distribution is being highlighted?

  1. Negotiation
  2. Product Promotion
  3. Assorting
  4. Sorting
Question 5 Multiple Choice (Single Answer)

The fourth important element of marketing mix is the physical distribution of products and services.

  1. True
  2. False
Question 6 Multiple Choice (Single Answer)

The primary function of a distribution channel is to bridge the gap between production and consumption.

  1. True
  2. False
Question 7 Multiple Choice (Single Answer)

Intensive distribution methods are usually adopted in the case of ______.

  1. luxury goods
  2. convenience goods
  3. inferior goods
  4. none of the above
Question 8 Multiple Choice (Single Answer)

A recent tendency in the channel of distribution is called:

  1. Consignment selling
  2. Exclusive distribution
  3. Franchise selling
  4. Symbiotic marketing
Question 9 Multiple Choice (Single Answer)

Which of the following is/are the function(s) of distribution channels?

  1. Fixing prices
  2. Communication of decisions
  3. Promotional activities
  4. Both (B) & (C)
Question 10 Multiple Choice (Single Answer)

Which one of the following is NOT the mode of Direct Distribution system?

  1. Multiple shops
  2. Door-to-door selling
  3. Broking agent
  4. Direct mail order
Question 11 Multiple Choice (Single Answer)

Network marketing includes how many distribution channels?

  1. 0
  2. 1
  3. 2
  4. 3
Question 12 Multiple Choice (Single Answer)

In case of large number of consumer products, the potential buyers are scattered over a wide ___________.

  1. geographic area
  2. demographic categories
  3. behavioral categories
  4. all of the above
Question 13 Multiple Choice (Single Answer)

Which of the following is not a function of distributors?

  1. Assorting
  2. Product promotion
  3. Risk taking
  4. None of the above
Question 14 Multiple Choice (Single Answer)

Retailers are a part of the distribution channels.

  1. True
  2. False
Question 15 Multiple Choice (Single Answer)

Selling is one of the components of physical distribution.

  1. True
  2. False
Question 16 Multiple Choice (Single Answer)

What is the process which refers to oversight of materials, information and finances as they move in a process from suppliers to manufacturer to wholesaler to retailer to consumer?

  1. Supply chain management
  2. Transformational process
  3. Logistics Management
  4. Business Function
Question 17 Multiple Choice (Single Answer)

SCM stands for _______.

  1. suitability of changing markets
  2. supply chain management
  3. stock channeling method
  4. none of the above
Question 18 Multiple Choice (Single Answer)

Which of the following is not one of the supply chain management flows?

  1. Product
  2. Management
  3. Finance
  4. Information
Question 19 Multiple Choice (Single Answer)

What are the objectives of SCM?

  1. Greater efficiency at higher cost
  2. Enhance flexibility
  3. Improve customer service
  4. Optimize the value chain
Question 20 Multiple Choice (Single Answer)

Under ___________ the product reaches the customers from the manufacturers via distributors.

  1. network marketing
  2. direct trade
  3. franchising
  4. none of the above
Question 21 Multiple Choice (Single Answer)

'Intensive distribution method' is referred to ______.

  1. minimum expansion
  2. maximum expansion
  3. minimum contraction
  4. maximum contraction