Personal selling - class-X

Comprehensive quiz covering personal selling concepts, features, merits, and its role within the marketing mix

17 Questions Published

Questions

Question 1 Multiple Choice (Single Answer)

Which of the following is a selling expense?

  1. Any tax/freight is paid on purchases
  2. General salaries paid to laborers
  3. Tax & freight paid on sale
  4. Interest on deposits
Question 2 Multiple Choice (Single Answer)

What is Personal selling?

  1. A recent and powerful form of persuasion.
  2. Non personal stimulation of demand for a product or service.
  3. An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.
  4. Only paid form of non-personal presentation of goods or ideas by an identified sponsor.
Question 3 Multiple Choice (Single Answer)

_____________ provides direct and immediate feedback.

  1. Trade mark
  2. Packaging
  3. Personal Selling
  4. Advertising
Question 4 Multiple Choice (Single Answer)

Personal selling minimizes the wastage of time and efforts.

  1. True
  2. False
Question 5 Multiple Choice (Single Answer)

________ involves oral presentation of message in the form of conversation.

  1. Sales promotion
  2. Personal selling
  3. Publicity
  4. Advertising
Question 6 Multiple Choice (Single Answer)

Customer gets ________ through personal selling.

  1. Refunds
  2. Latest market information
  3. Discounts
  4. Report
Question 7 Multiple Choice (Single Answer)

Direct feedback is one of the demerits of personal selling.

  1. True
  2. False
Question 8 Multiple Choice (Single Answer)

Personal selling is more expensive than advertising.

  1. True
  2. False
Question 9 Multiple Choice (Single Answer)

Out of the following selling tactics and practices are not indicative of an unconscionable transaction?

  1. Grossly excessive pricing
  2. Not taking advantage of those in desperate straits.
  3. Excessive interest rates.
  4. Taking advantage of the illiterate or mentally disabled
Question 10 Multiple Choice (Single Answer)

Social media marketing is a form of personal selling.

  1. True
  2. False
Question 11 Multiple Choice (Single Answer)

Personal selling is time consuming.

  1. True
  2. False
Question 12 Multiple Choice (Single Answer)

Which of the following is not a merit of personal selling?

  1. Minimum wastage
  2. Direct feedback
  3. Flexibility
  4. None of the above
Question 13 Multiple Choice (Single Answer)

Personal selling can give a personal touch to the selling process.

  1. True
  2. False
Question 14 Multiple Choice (Single Answer)

Face to face conversation is one of the most important features of personal selling.

  1. True
  2. False
Question 15 Multiple Choice (Single Answer)

Selling is a narrow concept as compared to marketing.

  1. True
  2. False
  3. Partly true
  4. Partly false
Question 16 Multiple Choice (Single Answer)

Match the items in List-I with those in List-II:

List - I List - II
(a) Post purchase behaviour (i) AIDA
(b) Personal selling (ii) ACMEE
(c) Everitt M. Rogers (iii) Diffusion of Innovation
(d) Salesperson training (iv) Cognitive dissonance

Indicate the correct matching.

  1. $(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$
  2. $(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$
  3. $(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$
  4. $(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$
Question 17 Multiple Choice (Single Answer)

Which of the following is usually published by charitable institutions?

  1. Commercial advertising
  2. Non-commercial advertising
  3. Institutional advertising
  4. Comparative advertising