Personal selling - class-X
Comprehensive quiz covering personal selling concepts, features, merits, and its role within the marketing mix
Questions
Which of the following is a selling expense?
- Any tax/freight is paid on purchases
- General salaries paid to laborers
- Tax & freight paid on sale
- Interest on deposits
What is Personal selling?
- A recent and powerful form of persuasion.
- Non personal stimulation of demand for a product or service.
- An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.
- Only paid form of non-personal presentation of goods or ideas by an identified sponsor.
_____________ provides direct and immediate feedback.
- Trade mark
- Packaging
- Personal Selling
- Advertising
Personal selling minimizes the wastage of time and efforts.
- True
- False
________ involves oral presentation of message in the form of conversation.
- Sales promotion
- Personal selling
- Publicity
- Advertising
Customer gets ________ through personal selling.
- Refunds
- Latest market information
- Discounts
- Report
Direct feedback is one of the demerits of personal selling.
- True
- False
Personal selling is more expensive than advertising.
- True
- False
Out of the following selling tactics and practices are not indicative of an unconscionable transaction?
- Grossly excessive pricing
- Not taking advantage of those in desperate straits.
- Excessive interest rates.
- Taking advantage of the illiterate or mentally disabled
Social media marketing is a form of personal selling.
- True
- False
Personal selling is time consuming.
- True
- False
Which of the following is not a merit of personal selling?
- Minimum wastage
- Direct feedback
- Flexibility
- None of the above
Personal selling can give a personal touch to the selling process.
- True
- False
Face to face conversation is one of the most important features of personal selling.
- True
- False
Selling is a narrow concept as compared to marketing.
- True
- False
- Partly true
- Partly false
Match the items in List-I with those in List-II:
| List - I | List - II |
|---|---|
| (a) Post purchase behaviour | (i) AIDA |
| (b) Personal selling | (ii) ACMEE |
| (c) Everitt M. Rogers | (iii) Diffusion of Innovation |
| (d) Salesperson training | (iv) Cognitive dissonance |
Indicate the correct matching.
- $(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$
- $(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$
- $(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$
- $(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$
Which of the following is usually published by charitable institutions?
- Commercial advertising
- Non-commercial advertising
- Institutional advertising
- Comparative advertising