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Publicity and public relations - class-X

publicity and public relations

11 Questions Published
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Questions

Question 1 Multiple Choice (Single Answer)

______ is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends.

  1. Advertising
  2. Marketing
  3. Public relations
  4. Communication
Question 2 Multiple Choice (Single Answer)

Which of the following is true with regards to public relations?

  1. A good public relations campaign highlights a small businesss products and services through creative means.
  2. Regularly touting a company's earnings, job creation and overall economic impact can help establish it as an important part of a city's economic engine.
  3. Internal public relations campaigns have the potential to bolster staff morale, improve communications and motivate employees.
  4. All of the above
Question 3 Multiple Choice (Single Answer)

Most organisations, business nowadays, have a separate department to manage public relations.

  1. True
  2. False
Question 4 Multiple Choice (Single Answer)

Public relations requires the purchase of media.

  1. True
  2. False
Question 5 Multiple Choice (Single Answer)

They are especially useful when there is _______ publicity about the company or its products.

  1. no
  2. positive
  3. negative
  4. less
Question 6 Multiple Choice (Single Answer)

The public relations department performs functions viz___________.

  1. Press relations
  2. Product publicity
  3. Corporate Communication
  4. All of the above
Question 7 Multiple Choice (Single Answer)

The main task of ________ is to disseminate information and build goodwill about the business. 

  1. public relations department
  2. marketing department
  3. finance department
  4. all of above
Question 8 Multiple Choice (Single Answer)

Maintaining good public relations helps in achieving which of the following marketing objectives?

  1. Building awareness
  2. Building credibility
  3. Stimulate sales force
  4. All of the above
Question 9 Multiple Choice (Single Answer)
The organisation has to deal with government officials and different ministers in charge of corporate affairs, industry, and finance with respect to policies relating to business and the economy.

Which of the following functions is being highlighted in the above statement?
  1. Corporate Communication
  2. Lobbying
  3. Counselling
  4. Product publicity
Question 10 Multiple Choice (Single Answer)

Compared to other marketing communications tools, PR is the_____________.

  1. excellent at closing sales
  2. average for generating trust & confidence
  3. worst for generating trust & confidence
  4. best for generating trust & confidence
Question 11 Multiple Choice (Single Answer)

A recent form persuation that could be adopted profitable in sales promotion is called:

  1. Publicity
  2. Public relations
  3. Advertising
  4. Sales promotion
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