Product Management
A comprehensive quiz covering product management concepts including pricing strategies, branding, packaging, product development lifecycle, sales forecasting, and marketing promotion methods.
Questions
When firms charge different prices for the same product in different areas of the market, it is called
- product line oriented pricing
- affordability based pricing
- competition based pricing
- differential pricing
- penetration pricing
As per the Serv Qual Model, a firm's ability to provide services means
- responsiveness
- empathy
- assurance
- reliability
- tangibility
Which analysis seeks to know the level of output, when revenues will be equal to cost at an assumed selling price?
- Break even analysis
- Ratio analysis
- Contribution margin analysis
- Credit control analysis
- Marketing cost analysis
The method of sales forecasting, which involves survey of buyers, is called
- test marketing
- market survey method
- substitutional method
- jury method
- end use method
In the business buying process, the people who prevent sellers from buyers are called
- initiators
- gatekeepers
- deciders
- approvers
- influences
Which marketing system consists of independent firms joined together for their mutual benefit?
- Customer relationship management
- Channel management
- e-purchasing
- Contractual vertical marketing system
- e-marketing
The stage of new product development in which idea on the paper is turned into a product on hand is called
- screening
- exploration
- testing
- business analysis
- development
One brand name for all the products of a manufacturer is called
- blanket brand
- national brand
- advertising brand
- regional brand
- dealer brand
A registered brand is called
- patent
- trade name
- brand mark
- copyright
- trademark
Advertising that stresses and persuades immediate buying of the product is known as
- cooperative advertising
- non-commercial advertising
- direct action advertising
- institutional advertising
- primary demand advertising
When a firm makes a product and markets it on the basis of life style of people, it is called
- selective specialisation
- targeted specialisation
- psychographic specialisation
- product specialisation
- geographic specialisation
The total number of items in a product mix is called
- length of the product mix
- width of the product mix
- consistency of the product mix
- breadth of the product mix
- depth of the product mix
Which of the following is not an objective of packaging?
- Economy
- Identification
- Select the target market
- Protection
- Extension of product life cycle
When various products are priced according to their quality standards, it is called
- skimming the cream pricing policy
- production point pricing policy
- price lining policy
- mark up pricing policy
- bait pricing policy
In which of the following kinds of promotion do we emphasize brand names and product features in competitive terms?
- Persuasive promotion
- Reminder promotion
- Informative promotion
- Push blend promotion
- Buyer behaviour modification promotion