Marketing Environment of Banks
Test your knowledge of the various environmental factors (economic, social, cultural, technological, political, and natural) that affect the marketing strategies and operations of banks and financial institutions.
Questions
Which one of the following factors is Demograhic environmental factor of bank?
- Size of Population
- Total Population
- Residence of Public
- All of these
- None of these
The marketing environment of bank affected by ___
- their Customers
- their Staff
- their Source of Fund
- their Rules and Regulations
- all of these
Economic environment includes ____
- development of Human Resources
- labour Policy
- economic Policy
- all of these
- none of these
Tax structure includes
- custom tax
- social values and coordination
- tradition
- brand
- price
The social environment of a bank includes
- lifestyle
- standard of living
- quality of life
- tradition
- All of the above
Which is not the part of Tax Structure of bank?
- Income Tax
- Service Tax and Gift Tax
- Corporate Tax
- Sales Tax
- All of these
Natural environment includes____
- Ecology and Climate
- Natural Resources
- Environmentalism
- All of these
- None of these
Technological environment consists____
- Status of Technology
- Option relating to Technology
- Cost of Technology
- All of these
- None of these
Ecology involves____
- Status of Pollution
- Air
- Water
- Status of natural events
- All of these
R and D means____
- Research and Development
- Rate and Division
- Research and Department
- All of these
- None of these
Economic environment of bank includes
- economic system of a bank
- planned economy
- structure of economy
- All of the above
- None of these
Bio-technology is a outcome of ____
- economic environment
- technological environment
- social environment
- cultural environment
- all of these
Political environment includes____
- Democracy
- Public Welfare and Social Justice
- Foreign Policy
- All of these
- None of these
Which is government policy?
- Capital market
- Nationalization
- Privatisation and Export Policy
- All of these
- None of these
The cultural environment factor of bank includes
- respect of old citizens
- perception
- cultural values
- All of the above
- None of these
Which is result of technological change in the banking system?
- ATM Centre
- Non Performing Assets
- Performing Assets
- Bank
- Rules
Which is Pollution Control Act?
- Environment Protection Act
- Water Pollution Control Act
- Air Pollution Control Act
- All of these
- None of these
Which is/are Taxation laws?
- Income Tax Act
- Custom Tax Act
- Sales Tax Act
- Corporate Tax Act
- All of these
Industrial law includes____
- Factory Act
- Wage Payment Law
- Income Tax Act
- A and B, both
- None of these
Match the following:
| List–I (Economic Environment’s Factors) | List–II (Examples) |
| 1. Economic System | (a) Mixed Economy |
| 2. Economic Cycle | (b) Prosperity |
| 3. Structure of Economy | (c) Capital Formation |
| 4. Tax Structure | (d) Income Tax |
| (e) Planning |
- 1 - (a) 2 - (b) 3 - (c) 4 - (d)
- 1 - (a) 2 - (d) 3 - (b) 4 - (c)
- 1 - (c) 2 - (a) 3 - (b) 4 - (d)
- 1 - (c) 2 - (d) 3 - (b) 4 - (a)
- 1 - (d) 2 - (b) 3 - (c) 4 - (a)
The Corporate Laws is/are ____
- Companies Act
- SEBI Act
- Indian Contract Act
- All of the above
- A and B are both
Match the following:
| List–I (Marketing Environment of a Bank) | List–II (Elements) |
| 1. Technological environment | (a) Level of Technology |
| 2. Economic environment | (b) Industry |
| 3. Social environment | (c) Social Values |
| 4. Cultural environment | (d) Custom |
| (e) Population |
- 1 - (a) 2 - (c) 3 - (b) 4 - (d)
- 1 - (b) 2 - (d) 3 - (c) 4 - (a)
- 1 - (a) 2 - (b) 3 - (c) 4 - (d)
- 1 - (a) 2 - (d) 3 - (b) 4 - (c)
- 1 - (e) 2 - (a) 3 - (b) 4 - (d)
Match the following:
| List–I (Factors) | List–II (Elemenets) |
| 1. Government Policy | (a) Capital Market |
| 2. National Security | (b) Defence |
| 3. Welfare | (c) Social Status |
| 4. Political Concept | (d) Socialism |
| (e) Age |
- 1 - (a) 2 - (b) 3 - (c) 4 - (d)
- 1 - (b) 2 - (d) 3 - (a) 4 - (c)
- 1 - (c) 2 - (a) 3 - (b) 4 - (d)
- 1 - (a) 2 - (d) 3 - (b) 4 - (c)
- 1 - (d) 2 - (b) 3 - (a) 4 - (c)
Match the following:
| List – I (Environmental Factors) | List – II (Examples) |
| 1. Economic environment | (a) Inflation |
| 2. Social environment | (b) Lifestyle |
| 3. Cultural environment | (c) Values |
| 4. Demographic environment | (d) Educational level of a population |
| (e) Political status |
- 1 - (a), 2 - (c), 3 - (b), 4 - (d)
- 1 - (a), 2 - (b), 3 - (c), 4 - (d)
- 1 - (c), 2 - (a), 3 - (b), 4 - (d)
- 1 - (d), 2 - (a), 3 - (b), 4 - (c)
- 1 - (e), 2 - (a), 3 - (b), 4 - (d)
Match the following:
| List–I (Financial Institutions) | List–II (Elements) |
| 1. International Monetary Fund | (a) (Special Drawing Rights) SDRs |
| 2. Capital Market | (b) Bond/Gold |
| 3. Foreign Policy | (c) Custom Policy |
| 4. Political Stability | (d) Emergency |
| (e) Income |
- 1 - (a) 2 - (c) 3 - (d) 4 - (b)
- 1 - (b) 2 - (d) 3 - (c) 4 - (a)
- 1 - (a) 2 - (b) 3 - (c) 4 - (d)
- 1 - (a) 2 - (d) 3 - (b) 4 - (c)
- 1 - (e) 2 - (a) 3 - (b) 4 - (d)