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UGC NET - Marketing: Segmentation and Targeting

Question 1 of 20

Apple has an edge over its competitors. Which of the following capabilities of this firm helps it to make its own segment?

  1. Cost advantage
  2. Bargaining power of buyers
  3. Managerial capabilities
  4. Technological edge

Prize Money

15₹7 Crores
14₹1 Crore
13₹50,00,000
12₹25,00,000
11₹12,50,000
10₹6,40,000
9₹3,20,000
8₹1,60,000
7₹80,000
6₹40,000
5₹20,000
4₹10,000
3₹5,000
2₹2,000
1₹1,000