Reading Comprehension

Unmanaged feelings can lead to _____.

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

How can feelings be managed?

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

Which of the following statements is true according to the passage?

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

The problem with unhealthy emotion is that _____.

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

Can feelings be managed in business?

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

Can productivity be affected by unmanaged feelings in the company?

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

Which of the following options is/are dysfunctional behaviours?

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

Which of the following statements is true?

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

Which of the following statements is true with respect to the passage?

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

Paranoia as used in the passage means _____.

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

Which of the following statements is true with regard to the passage?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

What type of a meduim is the internet?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following statements is true according to the passage?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Dysfunctional as used in the passage means _______.

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

Which of the following options is true according to the author?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

What do cult brands depend upon?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following statements is true according to the author?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following statements is true as per the passage?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following statements is true according to the author?

Directions: Read the passage and answer the following question:

What's a manager have to do about feelings in business? 

Why, manage them of course.
Not to mock your question in the slightest: We are dead serious. If there’s one thing that doesn't get enough attention for undermining productivity, creativity and the general smooth functioning of the business, it's the mismanagement of the emotion in the workplace. Too many managers would rather let people act, well, unmanaged.

Now, we're not even slightly qualified to opine on human nature; well, maybe we are as qualified as the next guy; but you don’t have to watch reality TV to know that, left unattended, people can fall into some pretty dysfunctional behaviours. Maybe it’s because gossip, ganging up, paranoia and the like were hardwired into the human brain to ensure the survival of the species, as some scientists have hypothesized.

But the underlying reasons why groups of people can get so terribly caught up in the negative feelings don’t really matter. All that does-from a manager’s point of view-is that unhealthy emotions usually beget more unhealthy emotions.

That’s why you have to manage them-which, fortunately, takes neither a degree in psychology nor more time than you already have. It takes only an active commitment to remove uncertainty from your organization and to instill a purposeful approach to inspiration.

What is the meaning of 'in your face marketing'?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following statements is true according to the passage?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Spam means ____________.

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Cult brand means _________.

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

What is TiVo used for?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Which of the following options do we need for attracting today's consumer?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.